“As more Americans identify as LGBTQ+ due to widespread awareness and acceptance, brands must invest in growing their knowledge and understanding of this population and its sub-communities. Today many LGBTQ+ marketing efforts are considered pandering, misrepresentative or hypocritical. Brands looking to target this population should explore the ways they can uniquely serve this consumer group, ensure their internal teams are representative of the intersectional LGBTQ+ population, and feature authentic LGBTQ+ voices in their marketing and communication to capture the nuance of LGBTQ+ experiences.”
– Lisa Dubina, Associate Director | Culture and Identity
This Report looks at the following areas
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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The automotive industry is undergoing a profound transformation propelled by advances in technology, shifting consumer preferences, and ongoing challenges like supply chain issues and economic pressures. These factors...
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Black consumers make up close to 14% of the US population, however, their impact on US culture and society far outweighs their numbers. Whether they have been in...
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Together, 1st and 2nd gen Americans make up an estimated 25% of the US population. While diverse in culture, language and intent in...
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