This report provides comprehensive and current information and analysis of the US Vacation Plans and Priorities market including US Vacation Plans and Priorities market size, US vacation plans market research, anticipated market forecast, relevant market segmentation, and industry trends for the Vacation Plans and Priorities market in the US.
81% of consumers plan to take at least one leisure trip in 2022, though 55% are still wary of the spread of COVID-19 and its variants.
The desire for normalcy is a strong motivator for 2022 travelers, making it important for brands to keep up their mitigation strategies.
Certain travel segments, such as airlines, continue to have labor issues that can limit recovery; others, like the cruise industry, are threatened by the spread of COVID-19 itself.
Four consumer travel segments represent different travel habits, providing opportunities for many different types of travel providers and services. For instance, the largest of these segments, the Roused Returners, are very eager to travel, and family travel providers should pay attention to this group. Meanwhile, the Timely Travelers, though the smallest segment, is the most inclined toward luxury travel and can be encouraged to spend more in 2022 on vacations they’ve put off over the last year or two.
Read on to discover more about the US Vacation Plans and Priorities consumer market, read our US Airlines Market Report 2021, or take a look at our other Holidays and Travel market research reports.
Brands include: MyVoiceTravel, Mint, JetBlue, Orbitz, Southwest, Google Flights, TikTok, Pinterest.
This report, written by Mike Gallinari, a leading analyst in the Travel and Leisure sector, delivers in-depth commentary and analysis on the US consumer vacation plans market, to highlight current trends and add expert context to the numbers.
In 2022, there will be fewer consumer-driven barriers to travel. That is to say, Americans really, really want to take vacations again, and their limitations on doing so mostly lie in the areas of market factors and regulatory limitations. Travel providers can present themselves as allies to consumers by giving them a relaxing vacation experience that approximates the pre-pandemic norm as much as possible.
Mike Gallinari
Travel and Leisure Analyst
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