This report provides comprehensive and current information and analysis of the US Vacation Plans and Priorities market including US Vacation Plans and Priorities market size, US vacation plans market research, anticipated market forecast, relevant market segmentation, and industry trends for the Vacation Plans and Priorities market in the US.
Current market landscape
81% of consumers plan to take at least one leisure trip in 2022, though 55% are still wary of the spread of COVID-19 and its variants.
The desire for normalcy is a strong motivator for 2022 travelers, making it important for brands to keep up their mitigation strategies.
Future market trends in US vacation plans and priorities
Certain travel segments, such as airlines, continue to have labor issues that can limit recovery; others, like the cruise industry, are threatened by the spread of COVID-19 itself.
Four consumer travel segments represent different travel habits, providing opportunities for many different types of travel providers and services. For instance, the largest of these segments, the Roused Returners, are very eager to travel, and family travel providers should pay attention to this group. Meanwhile, the Timely Travelers, though the smallest segment, is the most inclined toward luxury travel and can be encouraged to spend more in 2022 on vacations they’ve put off over the last year or two.
Read on to discover more about the US Vacation Plans and Priorities consumer market, read our US Airlines Market Report 2021, or take a look at our other Holidays and Travel market research reports.
Quickly understand the US vacation plans market
- The impact of COVID-19 on consumer behavior and vacation plans in 2022.
- What inspires and motivates vacationers.
- What vacationers expect from travel brands in 2022.
- How 2022 will be different than pre-pandemic vacation years.
Covered in this consumer travel plans market report
Brands include: MyVoiceTravel, Mint, JetBlue, Orbitz, Southwest, Google Flights, TikTok, Pinterest.
Expert analysis from a specialist in the field
This report, written by Mike Gallinari, a leading analyst in the Travel and Leisure sector, delivers in-depth commentary and analysis on the US consumer vacation plans market, to highlight current trends and add expert context to the numbers.
In 2022, there will be fewer consumer-driven barriers to travel. That is to say, Americans really, really want to take vacations again, and their limitations on doing so mostly lie in the areas of market factors and regulatory limitations. Travel providers can present themselves as allies to consumers by giving them a relaxing vacation experience that approximates the pre-pandemic norm as much as possible.

Mike Gallinari
Travel and Leisure Analyst