US Value-Conscious Shopper 2023
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Value-conscious shoppers make up a large portion of the US retail landscape. Mintel’s market research report provides an analysis of what value means to US consumers and how it affects their habits and needs.Â
Economic pressures are driving a value-conscious mindset, Mintel’s market research finds that over half of US consumers are budgeters in some form. However, price is not the only factor consumer consider, quality is an essential component of value, and often matters more than price. For some consumers, low prices can even hold a negative connotation as lower in quality.
Many US adults consider convenience and quality more important than price, highlighting that brands and retailers need to take a holistic view that encompasses all aspects of value. It is the whole package – budget, convenience, quality and premium – that resonates and builds trust with consumers.
For more analysis on the US Value-Conscious Shopper, purchase Mintel’s full consumer research report. Readers of this report may also be interested in Mintel’s US Monetary Value vs Moral Value Market Report.
This report, written by Brittany Steiger, a leading Retail analyst, delivers in-depth commentary and analysis to highlight current consumer value trends in the retail industry.
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