Value-conscious shoppers make up a large portion of the US retail landscape. Mintel’s market research report provides an analysis of what value means to US consumers and how it affects their habits and needs.Â
Economic pressures are driving a value-conscious mindset, Mintel’s market research finds that over half of US consumers are budgeters in some form. However, price is not the only factor consumer consider, quality is an essential component of value, and often matters more than price. For some consumers, low prices can even hold a negative connotation as lower in quality.
Many US adults consider convenience and quality more important than price, highlighting that brands and retailers need to take a holistic view that encompasses all aspects of value. It is the whole package – budget, convenience, quality and premium – that resonates and builds trust with consumers.
For more analysis on the US Value-Conscious Shopper, purchase Mintel’s full consumer research report. Readers of this report may also be interested in Mintel’s US Monetary Value vs Moral Value Market Report.
This report, written by Brittany Steiger, a leading Retail analyst, delivers in-depth commentary and analysis to highlight current consumer value trends in the retail industry.
Consumers are more value-conscious than ever amid economic pressures. However, value is more than budget, as convenience, quality and premium all play a role.
Brittany Steiger
Senior Analyst, US Retail and eCommerce Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This Report outlines the significant shift towards mobile commerce in the US, driven by increased smartphone penetration and the integration of 5G technology. Despite economic uncertainties, mobile retailing...
Find out more£ 3,695
The US gifting market is navigating a complex landscape shaped by economic uncertainty, shifting social norms, and technological innovation. Rising inflation and financial pressures are prompting consumers to...
Find out more£ 3,695
This Report explores the transformative changes in online customer service, driven primarily by technological advancements and shifting consumer expectations. As of early 2025, ecommerce sales were expected to...
Find out more£ 3,695
Private label food and drink continues to grow and gain share against a backdrop of financial strain and economic uncertainty. But while shoppers count on private label for...
Find out more£ 3,695
Consumer behaviors and market dynamics are transforming the pillows and mattresses industry. Rising inflation and tariffs are influencing spending, pushing brands to focus on transparent pricing and affordable,...
Find out more
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
