"In an era defined by fitness tracking and self-care social media trends, gamers are seeking ways to balance their hobby with wellness goals."
Brian Benway, Senior Tech and Gaming Analyst
Adults who play video games recognize the positive role gaming can play in supporting their health and wellness goals. Gaming is often celebrated for its ability to reduce stress and promote relaxation. Beyond that, it can enhance mental sharpness and, in some cases, even contribute to physical fitness. Health and wellness brands have a unique opportunity to collaborate with video game companies to amplify the benefits of gaming. This idea is further supported by players who are eager to see a stronger connection between gaming and wellness. The video game market is expected to remain the leading source of entertainment revenue in the US, and growing demand for features that promote mental and physical wellbeing can open exciting opportunities for innovative collaborations and partnerships.
For the purposes of this Report, Mintel defines video games as electronic games played on dedicated consoles, computers and mobile devices. Video game players (aka gamers) are defined as adults aged 18+ who have played a video game on any device in the past three months. Mintel’s profiles of US gamers are based on primary gaming motivations, beyond entertainment value.
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