In the VMS market, transparency and personalization are paramount. Consumers seek clear ingredient information, tailored solutions and innovative product formats to justify their financial investment.
This Market Dynamics report features market data extracted from Mintel’s US Vitamins, Minerals and Supplements Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US VMS market. The full US report is available to purchase here.
This report was written by David Hamlette. David joined Mintel as a health and wellness reports analyst in August 2023. Prior to Mintel, he worked as an associate market research consultant in Chicago, providing qualitative insights for CPG and pharma companies. He graduated from George Mason University with a B.S. in Psychology, and the University of Chicago with a M.A. in Social Science.
In the VMS market, transparency and personalization are paramount. Consumers seek clear ingredient information, tailored solutions and innovative product formats to justify their financial investment.
David Hamlette
Research Analyst; Health and Wellbeing
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