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"In the VMS market, transparency and personalization are paramount. Consumers seek clear ingredient information, tailored solutions and innovative product formats to justify their financial investment."
David Hamlette, Research Analyst; Health and Wellbeing
| Report Attributes | Details |
|---|---|
| Published Date | October 2025 |
| Data Range | 2019 – 2030 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America (USA) |
| Consumer Data | 2,000 internet users aged 18+, June 2025 |
| Number of Pages | 85 |
| Market Segmentation | Vitamins, Minerals, Supplements |
| Leading Companies in the US VMS Market | Nestlé (Nature’s Bounty, Vital Proteins, Osteo Bi-Flex, Garden of Life), Pharmavite (Nature Made, MegaFood), Haleon (Emergen-C), I-Health Inc (Culturelle, AZO), Quincy Bioscience (Prevagen), Unilever (OLLY), Force Factor, Opella (Qunol), Procter & Gamble (Align), Reckitt Benckiser Group plc (Schiff, Neuriva) |
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