Club stores remain a favorite among shoppers, with 56% of consumers currently holding memberships. These stores appeal to customers by offering the benefits of bulk buying alongside exclusive services tied to membership. Younger consumers represent a growth opportunity, as many have yet to invest in a club store membership (23% Gen Z, 17% Millennials); and those who are members are very satisfied with the experience.
Amid lingering inflation and the threat of potential tariffs, club stores face challenges as households reevaluate their budgets and consider where to cut costs. To remain indispensable, these stores must continuously demonstrate their value to consumers.
One opportunity for club stores to enhance this value is by extending membership perks beyond the store itself. By offering additional services and forging partnerships with other brands, club stores can provide members with greater savings and benefits, ensuring their place in household budgets.
Club stores must continue to listen to consumers and adapt product offerings to meet changing needs. Some consumers veer away from club stores because they don’t see the brands they like – an opportunity for club stores to rotate the items the offer in-store and online.
Shoppers enjoy all club stores have to offer. The future lies in improving memberships with better services and unique experiences, offering even more value to customers.
Katie Hansen, Senior Analyst – Retail & eCommerce
This Report focuses on major warehouse clubs in the US and explores consumers’ attitudes and behaviors in this category.
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