This report discusses current weight management trends, focusing on the consumer perspective of managing weight. Providing market dynamics, consumer data with analysis, and innovation opportunities, this report can open the door to a powerful insight strategy for your business.
82% of American adults are engaged in some form of weight management. Health needs, motivations, and emotional factors differ widely across different demographics such as BMI, age, and gender, highlighting the growing need for personalized approaches to overcome key obstacles. In response, brands are crafting innovative solutions by leveraging AI and customized nutritional support to deliver comprehensive weight management offerings.
GLP-1 medications have sparked significant interest across the industry, prompting discussions about their ability to transform healthcare and weight management strategies. Despite notable advancements, accessibility challenges currently hamper their growth. Users of these treatments require substantial nutritional and emotional support, presenting brands with an opportunity to engage with this expanding market early.
“Weight management” is defined as an eating or drinking regimen with the goal of losing, maintaining, or gaining weight. This Report covers products and services that are used primarily for weight control (weight loss and weight management).
“BMI” (body mass index) is a measurement of body fat based on height and weight. The BMI calculation used to categorize respondents in this study is as follows:
Standard BMI classifications are:
This report was written by Lindsay Cameron. Lindsay joined Mintel in 2023 as a Health and Wellness Research Analyst. She has a master’s in Marketing Research from Michigan State University and a bachelor’s in Marketing from Arizona State University. Prior to joining Mintel, she conducted consumer research for a DTC ad agency and began her career in pet retail.
GLP-1 meds could revolutionize weight management, but face access challenges. Personalized strategies are key for increasingly diverse health and emotional needs.
Lindsay Cameron
Analyst, Health & Wellness
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