US Weight Management Trends Report 2022

This report provides comprehensive and current information and analysis of the weight management trends market including weight management trends market size, anticipated market forecast, relevant market segmentation, and industry trends for the weight management trends market in the US.

Current weight management services landscape

With 82% of adults currently managing weight in some capacity, the market for weight management solutions is far reaching. The largest segment of weight managers seeks to lose weight, reflecting the high incidence of being overweight/obese in the US. One of the most significant challenges for the category is sustained engagement, especially as economic uncertainty and inflation give consumers reason to abort costly products/services used to manage their weight.

Market share and key industry trends

• With 82% of adults currently managing weight in some capacity, the market for weight management solutions is far reaching. The largest share (46%) of adults is focusing on weight loss.
• Adults want to feel more confident in their appearance (64%) and fit into their clothes (58%). This means weight loss has strong ties to self-esteem and confidence.
• Wellness factors provide significant motivation to lose weight, especially as it relates to avoiding health risks (53%), living longer (52%) and addressing health conditions (35%).

Future market trends in weight management

While the pandemic caused a seismic shift in the way consumers approach managing their health – shifting from convenient quick fixes to taking a more whole body and long-term approach to building a foundation of wellness – it’s interesting to note that the largest share of adults (41%) indicate that the pandemic did not have an impact on their weight management. In a post-pandemic landscape, there’s opportunity to lean into the swelling holistic movement. Brands can play to self-care trends and support personal health goals by providing individualized recommendations, offering customized products/plans, and tracking progress and goals.

Read on to discover more about the weight management trends market, read our US Digestive Health Market Report 2021, or take a look at our other Health and Wellbeing research reports.

Quickly understand

• The impact of the pandemic on weight management.
• Weight loss goals and motivations to lose weight.
• Barriers that prevent success in weight management goals.
• Methods and tactics used to manage weight.
• Attitudes and behavior toward weight management.

Covered in this weight management market report

Brands include: Pediasure, Core Power, Abbott Laboratories, Ensure, Post Holdings, Premier Protein, Nestlé, Boost, Coca-Cola, Fairlife, Atkins, Simply Good Foods, PepsiCo, Muscle Milk, Celsius, Hydroxycut, SlimFast, Glucerna, Premier Protein, Dymatize, Optimum Nutrition, Quest, Six Star, Purely Inspired, MuscleTech, Noom, Plenity, Schnuck Markets, Niemann Foods, Heinen’s, Kroger, Hy-Vee, Peloton, WW (Weight Watchers), Mayo Clinic Diet.

Expert analysis from a specialist in the weight management industry

This report, written by Jennifer White Boehm, a leading analyst in the BPCH sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The movement towards holistic health and self-care – fuelled in part by the pandemic – has become part of the conversation surrounding weight management strategies. It’s now imperative that industry players utilize a lifestyle approach for the greatest efficacy and sustainability. While emotional ‘feel good’ factors are important, weight managers still want to see quantifiable results. To that end, innovative focus on tech-based solutions to deliver personalized weight management will add value and cater to demands for community and accountability.

Jennifer White Boehm
Director, US BPCH reports