This Market Dynamics report features market data extracted from Mintel’s US White Spirits Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US white spirits market. The full report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Consumers and the economic outlook
- Market factors
- Ready-to-drink cocktails are eclipsing the popularity of spirits
- Shifts in tariff policies could cause white spirits consumers to switch
- Alcohol is a cost that can be cut by lower-income households
- Graph 1: change in frequency of drinking compared to one year ago, by household income, 2025
- On the other hand, some consumers are spending more on premium and super-premium spirits
- Market size and forecast
- Spirits sales are forecast to see slower momentum through 2030
- Sales and forecast of distilled white and dark spirits
- Graph 2: market value forecast of distilled spirits, at current prices, 2019-2030
- Sales and forecast of spirits
- Market segmentation
- Sales of white spirits, by segment
- Graph 3: volume sales and forecast of white spirits, 2020-27
- Sales of white spirits, by segment
- Market share and brand share
- Vodka leads spirits sales, but sees its category dominance slip
- Sales of vodka, by volume and brand share
- Tequila stays in the spotlight even though its growth slowed 2024
- Sales of tequila, by volume and brand share
- Rum sales, especially white rum, are shrinking
- Sales of rum*, by volume and brand share
- Gin sales slump, but Hendrick’s and other craft brands are able to find growth
- Sales of gin, by brand
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THE CONSUMER
- The white spirits consumer
- White spirits stays competitive with wine, although both are beat out by beer
- White spirits purchase
- While other white spirits retain drinkers, flavored tequila and mezcal welcome new ones
- Graph 4: purchase of white spirits, 2023-25
- Ways of consuming white spirits
- Mixed drinks and classic cocktails lead at-home consumption
- Attitudes towards white spirits
- Brands can showcase versatility and promote special editions worthy of collecting
- Graph 5: attitudes about white spirits – NET, any agree – versatility and collecting, by gender and age, 2025
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PRODUCT, INNOVATION AND MARKETING
- Launch activity and innovation
- Tequila takes over white spirit launch activity at retail
- Graph 6: share of white spirit launches, by sub-category, 2020-25
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APPENDIX
- The market
- Market definition
- Market size methodology
- Forecast methodology
- Forecast fan chart methodology
- Forecast fan chart additional detail
- The consumer
- Consumer research questions
- Consumer research methodology
- Repertoire analysis methodology
- US generations
- Abbreviations and terms
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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