2023
9
US Wine Market Report 2023
2023-11-14T22:02:43+00:00
REP3194974E_F211_4A6D_8126_74FE4925BCDF
3695
168022
[{"name":"Wine","url":"https:\/\/store.mintel.com\/industries\/drinks\/alcoholic-drink\/wine"}]
Report
en_GB
Wine is experiencing an identity crisis, alongside a range of cultural shifts towards alcohol. Concerted efforts are required to bring wine into a new era. Michele Scott, Associate Director,…

US Wine Market Report 2023

£ 3,695 (Excl.Tax)

Description

Stay ahead of the curve and secure future growth for your business with Mintel’s US Wine Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the US wine industry including market size, forecasted growth, and consumer attitudes.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Issues Covered in this Report

  • Wine and broader alcohol consumption habits.
  • Attitudes about alcohol.
  • Attitudes about wine, by price point.
  • Formats of wine purchased.
  • Associations with wine, by format.
  • Attitudes about wine, including health and value.

Current US Wine Market Landscape

Movement away from alcohol in general continues to impact the US wine market. As consumers drink less overall, wine struggles to engage across demographics, but particularly with Gen Z. Less than two-fifths of consumers say that of all alcoholic beverages, they drink wine ‘most often’.

  • US wine market size: The market has experienced slow growth in the past year, most of which can be attributed to inflation, and will increase by an estimated 5% in 2023.

US Consumer Attitudes Towards Wine

Alcohol finds itself at a fork in the road. Tensions between the benefits and risks of alcohol continue to shape the cultural narrative around drinking, and in turn, consumption habits. For those who do consume alcohol, its ability to promote relaxation and fun are winning over concerns about negative health effects.

  • US wine consumer demographics: 28% of women say that wine is the alcoholic beverage they drink most often, compared to 13% of men. But wine is competing with RTDs for the invaluable female spend.
  • US wine consumer habits: Tradition underwrites the category, for better or worse. Consumers are open to new formats, but still purchasing what feels most familiar. Over 70% of consumers purchased wine in a standard corked bottle in the past three months.

US Wine Market – What’s Next?

Opportunity in the US wine industry will be challenged from all angles. Concerns about health coupled with a saturated alcohol market has reduce wine to a secondary alcohol choice for most. Overcoming objections will need to be case-by-case; not all wines can, or should, lean into all claims. Choosing one (BFY, sustainable, high-end) and getting out the message in force comparable to beer and RTDs is key.

Purchase our full report to discover more consumer insights and recommendations for growth opportunities from our expert analyst. Readers of this report may also be interested in Mintel’s A Year of Innovation in the Wines, Spirits and RTD Market.

Expert Analysis from an Industry Specialist

This report, written by Michele Scott, a leading Food and Drink Industry analyst, delivers in-depth commentary and analysis to highlight current trends in the US Wine market and add expert context to the numbers.

Wine is experiencing an identity crisis, alongside a range of cultural shifts towards alcohol. Concerted efforts are required to bring wine into a new era.

Michele Scott, Associate Director of Mintel US Food and DrinkMichele Scott
Associate Director, US Research – Food and Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • The wine consumer fast facts
    • Profile of the wine drinker
    • Graph 1: alcoholic beverages drank most often – NET – any drink, 2023
    • Graph 2: alcohol beverages drank most often, 2023
    • Graph 3: alcohol beverages also drank, by gender, NET, 2023
    • Graph 4: alcohol beverages drank most often, by gender, NET, 2023
    • Graph 5: alcohol beverages consumed – most often drink, by generation, 2023
    • Graph 6: alcohol beverages consumed – also drink, by generation, 2023
    • Graph 7: alcohol beverages consumed – most often drink, by HHI, 2023
    • Graph 8: alcohol beverages consumed – also drink, by HHI, 2023
    • Graph 9: wine consumption by alcohol consumption frequency, 2023
    • Attitudes about alcohol
    • Graph 10: attitudes about alcohol, 2023
    • Graph 11: attitudes about alcohol, by gender, 2023
    • Graph 12: attitudes about alcohol, by generation, 2023
    • Associations with wine, by price point
    • Graph 13: associations with specific types of wine, 2023
    • Graph 14: associations with specific types of wine, by gender – “Wine I buy”, 2023
    • Graph 15: associations with specific types of wine, by generation – “Wine I buy”, 2023
    • Formats of wine purchased in the last three months
    • Graph 16: formats of wine purchased in the past three months, 2023
    • Graph 17: formats of wine purchased in the past three months, by generation, 2023
    • Graph 18: formats of wine purchased in the past three months, by HHI, 2023
    • Associations with wine, by format
    • Graph 19: associations with specific wine formats, 2023
    • Graph 20: associations with specific wine formats – good value, by various demographics, 2023
    • Graph 21: associations with specific wine formats – good to have on hand, by various demographics, 2023
    • Graph 22: associations with specific wine formats – good for consuming in third spaces, by various demographics, 2023
    • Graph 23: associations with specific wine formats – wine I purchase, by various demographics, 2023
    • Attitudes about wine
    • Graph 24: attitudes about wine, 2023
    • Graph 25: attitudes about wine and health, by gender, 2023
    • Graph 26: attitudes about wine and health, by generation, 2023
    • Attitudes about wine and value
    • Graph 27: attitudes about wine and value, 2023
    • Graph 28: attitudes about wine and value, by generation, 2023
    • Graph 29: attitudes about wine and value, by HHI, 2023
  3. Competitive Strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 30: alcohol attitudes, trended, 2022-23
    • Market size and forecast
    • Market share/brand share
  5. Appendix

    • Company and brand

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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