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"Brands must tailor wellness solutions to women's unique needs across life stages, empowering them with personalized care through every transition."
Lindsay Cameron - Health & Wellness Analyst
More women are focusing on staying ahead of their health by looking for products and services that fit easily into their routines. They want options that feel personal, are easy to use, and support both their current needs and long-term goals.
Younger generations like Gen Z and Millennials are leading the charge in the wellness sector with their love for technology. Tools like wearables help them stay on track while juggling busy schedules and trying to maintain their energy. On the other hand, older women often focus on managing physical changes and staying independent using trustworthy products and brands.
A key opportunity for category players lies in creating specialized solutions that cater to each stage of a woman’s life. Whether it’s tools to help younger women manage hormonal changes or products designed for the unique needs of certain life stages, brands need to understand and address these transitions.
This Report examines life stages and health topics that are distinct to women, focusing on the resources they seek to educate themselves about their wellbeing and the products they use to address specific needs at each stage. It explores women’s attitudes toward health and wellness offerings in relation to their current life stage, providing insights to help brands better connect with female consumers while identifying unmet needs and opportunities in the market.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
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They’re an innovative company, with a client-focused team that always delivers.
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There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
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