This Market Dynamics report features market data extracted from Mintel’s US Yogurt and Yogurt Drinks Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US yogurt market. The full report is available to purchase here.
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MARKET DYNAMICS
- Market context
- Market drivers
- The lines around breakfast are blurring
- Yogurt drink production receives big investments
- Climate change and the yogurt industry
- Watch out: misinformation in a key point of discovery
- Graph 1: “I primarily find out about new yogurt products on social media”, by generation, 2025
- Market size and forecast
- Yogurt projected to continue building momentum
- Retail sales and forecast of yogurt and yogurt drinks
- Graph 2: total retail sales and fan forecast of yogurt and yogurt drinks, at current prices, 2019-30
- Retail sales and forecast of yogurt and yogurt drinks
- Market segmentation
- Spoonable yogurt, tubes and pouches: a steady performer gets a boost
- Retail sales and forecast of spoonable yogurt, tubes and pouches
- Graph 3: total retail sales and forecast of spoonable yogurt/tubes/pouches, at current prices, 2019-30
- Retail sales and forecast of spoonable yogurt, tubes and pouches
- Yogurt drinks are thriving
- Retail sales and forecast of yogurt drinks
- Graph 4: total retail sales and forecast of yogurt drinks, at current prices, 2019-30
- Retail sales and forecast of yogurt drinks
- Market share/brand share
- Yogurt’s popularity cultivates growth across the market
- Graph 5: market share of yogurt and yogurt drinks, 2025
- Yogurt popularity cultivates growth across the market
- Traditional yogurt’s growth is led by protein innovations
- Graph 6: market share of spoonable yogurt, tubes and pouches brands, 2025
- Protein-focused products like Ratio and Siggi’s see the highest growth
- Dannon loses share to Chobani in a market building momentum
- Graph 7: market share of yogurt drink brands, 2025
- Chobani’s protein drink helps sales soar; private labels pick up steam
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CONSUMER INSIGHTS
- Yogurt usage
- Non-dairy rises; dairy declines
- Graph 8: past three month purchase of yogurt products, by yogurt type, 2024-25
- Benefits
- Newer formats cultivate unique benefits
- Graph 9: desired benefits when buying yogurt or yogurt drinks, by yogurt format, % in top three, 2025
- Associations
- Health remains a unifying attribute across all yogurt types
- Graph 10: yogurt associations, 2025
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INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- Protein-packed yogurt drinks
- What is Chobani’s protein drink getting right?
- Graph 11: [no title]
- Plant-based yogurts build off of fruit’s familiarity
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- The market
- Total retail sales and forecast of yogurt and yogurt drinks, at inflation-adjusted prices
- Average annual household spending on yogurt and yogurt drinks
- Total retail sales and forecast of spoonable yogurt/tubes/pouches, at inflation-adjusted prices
- Value, average price and volume of multi-outlet spoonable yogurt/tubes/pouches sales
- Total retail sales and forecast of yogurt drinks, at inflation-adjusted prices
- Value, average price and volume of yogurt drink sales
- Total retail sales of yogurt and yogurt drinks, by channel
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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