2024
9
UK Valentine’s Day Market Report 2024
2024-04-25T11:01:38+01:00
REP44E15921_E49A_43BC_AC54_7930C0292072
2195
172636
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Report
en_GB
Valentine's Day 2025 promises optimism. Retailers should spotlight gifts that amplify the emotional significance of the event and tap into celebrating different forms of love.Emily Viberg, Retail analyst…

UK Valentine’s Day Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Valentine's Day 2025 promises optimism. Retailers should spotlight gifts that amplify the emotional significance of the event and tap into celebrating different forms of love.

Emily Viberg, Retail analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for Valentine's Day
    • Market dynamics and outlook
    • Graph 1: estimated spending on Valentine's Day, 2020-24
    • What consumers want and why
    • Graph 2: any gift purchasing for Valentine's Day, 2021-24
    • Graph 3: average spent on Valentine's Day gifts, 2020-24
    • Graph 4: savvy Valentine's Day shopping behaviours, 2024
    • Graph 5: Valentine's Day sentiments, 2024
    • Graph 6: reasons why Valentine's Day was not celebrated, 2023-24
    • Retailer activity
    • Graph 7: top 10 claims for Valentine’s Day products, 2022-24
    • Graph 8: total above-the-line, online display and direct mail advertising expenditure by all retailers in February, 2019-24
  2. Market Dynamics

    • Market size
    • Graph 9: factors influencing choice of chocolate product, 2023
    • Graph 10: purchasing levels of cut flowers and houseplants, 2019/20-2023/24
    • Graph 11: spending levels on cut flowers and houseplants, 2019/20-2023/24
    • Macroeconomic factors
    • Graph 12: CPI inflation rate, 2021-24
    • Graph 13: "Have you been affected by any of these issues over the last two months?", 2024
    • Graph 14: the financial wellbeing index, 2016-23
    • Graph 15: the financial confidence index, 2016-24
    • Graph 16: "Are you expecting to do any of the following as a result of rising prices? Please select all that apply.", 2023
  3. What Consumers Want and Why

    • Valentine's Day 2024 gift purchasing
    • Graph 17: any gift purchase for Valentine's Day, 2021-24
    • Graph 18: Valentine's Day purchasing levels by channel, 2023-24
    • Graph 19: Valentine's Day gift buying online, 2023-24
    • Graph 20: Valentine's Day gift buying, by age, 2024
    • Graph 21: Valentine's Day gift buying, by resident parent of children under 16, 2024
    • Valentine's Day spending in 2023
    • Graph 22: average spent on Valentine's Day gifts, 2020-24
    • Graph 23: Valentine's Day gift spending, by household income, 2023-24
    • Savvy Valentine's Day shopping behaviours
    • Graph 24: "I used flexible payment options to buy Valentine’s Day gifts this year", by age, 2024
    • Graph 25: "I think having a takeaway for Valentine's Day can be just as special as having a meal at a restaurant/pub", by presence of children in the household, 2024
    • Attitudes towards Valentine's Day and gift shopping
    • Graph 26: "I think there is less pressure to do something special for Valentine's Day when you are in a relationship ", by presence of children in the household, 2024
    • Reasons why Valentine's Day was not celebrated in 2024
    • Graph 27: reasons why Valentine's Day was not celebrated, 2023-24
    • Graph 28: reasons why they don't celebrate Valentine's day, by age, 2024
    • Graph 29: "I don't have anyone to buy gifts for", by age, 2024
    • Graph 30: "My partner and I decided not to buy gifts this year", by presence of children in the household, 2024
    • Graph 31: "I think it's a waste of money", by household income, 2024
  4. Retailer Activity

    • Valentine's Day retailer innovations and launch activity
    • Valentine's Day new product development
    • Graph 32: top 10 claims for Valentine’s Day products, 2022-24
    • Graph 33: private label vs branded new product development launches, 2022-24
    • Graph 34: new product development for Valentine’s Day, by ultimate company, 2022-24
    • Advertising and marketing activity
    • Graph 35: total above-the-line, online display and direct mail advertising expenditure by all retailers in February, 2019-24
    • Graph 36: total above-the-line, online display and direct mail advertising expenditure by leading retailers in February, 2024
  5. Appendix

    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

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