2023
0
India Value-driven Consumption Market Report 2023
2023-11-17T10:02:21+00:00
REPCD0B62F1_6C1D_4191_87C3_538AB4AFB8A9
2195
168077
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Report
en_GB
Attract budget-driven shoppers with private labels. Engage those looking for more than low prices with sustainability and functionality; stress brand heritage, safety and localism.Saptarshi Banerjee, Senior Research Analyst –…

India Value-driven Consumption Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Attract budget-driven shoppers with private labels. Engage those looking for more than low prices with sustainability and functionality; stress brand heritage, safety and localism.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. key trends and market factors

    • Financial optimism drives value-based buying
    • Graph 1: consumer's future financial sentiment*, 2020-23
    • Stricter budgets remain a priority
    • Graph 2: consumers' current financial situation*, 2019-23
    • Sustainability: a must-have, not a mere hygiene factor
    • Graph 3: consumers attitudes towards surrounding*, 2021-23
  3. what consumers want and why

    • Graph 4: consumer attitudes towards spending, 2023
    • Blend sustainability with functionality to charm value-seekers
    • Graph 5: budget-driven shoppers vs value-seekers, by city tier, region and relationship status, 2023
    • Graph 6: consumers attitudes towards spending, value-seekers, 2023
    • Graph 7: environment-driven value-seekers vs functionality-driven value-seekers, by gender and age group, 2023
    • Graph 8: attributes that would encourage consumers to buy a product beyond just evaluating price, by value-seeking shoppers, 2023
    • Graph 9: consumer attitude towards personalised products, value-seeking shoppers, 2023
    • Ease budget strain with private label and home cooking
    • Graph 10: budget-conscious shoppers vs value-seekers, by city tier and parental status, 2023
    • Graph 11: consumer attitudes towards spending, budget-conscious shoppers and value-seekers. 2023
    • Graph 12: consumer actions with regards to their spend, budget-conscious shoppers and value-seekers, 2023
    • Graph 13: consumer actions with regards to spend, by gender, city tier and socio economic group, 2023
    • Graph 14: consumer actions with regards to spend, by age group, gender and city tier, 2023
    • Graph 15: consumer attitudes towards spending, budget-conscious shoppers and value-seekers, 2023
    • Brand heritage, safety and localisation are most-desired attributes
    • Graph 16: factors considered when purchasing products across categories beyond low price in the last three months, 2023
    • Graph 17: factors considered beyond low price when purchasing packaged food and drink in the last three months, 2023
    • Graph 18: most important factors other than price when buying packaged food and drinks, by financial situation, 2023
    • Graph 19: most important factors considered besides price when buying unpackaged fresh food, by city tier, 2023
    • Graph 20: factors beyond low price considered when purchasing unpackaged/loose fresh food in the last three months, 2023
    • Graph 21: factors beyond price considered when purchasing beauty and personal care products in the last three months, 2023
    • Graph 22: most important factors beyond price when buying beauty and personal care products, by gender and age group, 2023
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

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    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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