2023
0
Thailand Vitamins, Minerals and Supplements Market Report 2023
2023-10-09T09:03:17+01:00
REPC5A24F7C_0EDB_476D_BEFD_2C779F766997
2195
167173
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Report
en_GB
As the impact of pandemic starts to wane, daily VMS product usage is seeing a decline, prompting brands to re-evaluate their formulation and communication strategies Pimwadee Aguilar, Associate Director…

Thailand Vitamins, Minerals and Supplements Market Report 2023

£ 2,195 (Excl.Tax)

Description

As the impact of pandemic starts to wane, daily VMS product usage is seeing a decline, prompting brands to re-evaluate their formulation and communication strategies

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: consumption frequency of VMS in the last 12 months, 2021-23
    • Graph 2: added benefits which would appeal to consumers when choosing a food and drink product, 2023
    • Graph 3: health concerns consumers are taking VMS for in the last 12 months, by gender and financial status, 2023
  2. key trends and market factors

    • Health and wellness consciousness
    • Graph 4: life expectancy at birth, 2000-20
    • Graph 5: selected top five most important eating habits to achieve good health, 2022
    • Graph 6: launches of vitamins, minerals and supplements, by market, 2020-23
    • Graph 7: % of vitamin, mineral and dietary supplement sub-category launches with health claims, 2020-23
    • Graph 8: % of vitamin, mineral and dietary supplement sub-category launches with health claims, 2020-23
    • Graph 9: % of functional claims in VMS products, by claims, 2020-23
    • Graph 10: health satisfaction, by age and gender, 2022
    • Heightened concerns of rising living costs
    • Graph 11: consumers' concerns over the next six months, 2023
    • Graph 12: financial impact on consumers over the last two months, 2023
    • Graph 13: current financial situation, 2023
    • Hunger for new experiences
    • Graph 14: % of vitamins, minerals, and supplements, by format, 2020-23
  3. what consumers want and why

    • Declining VMS usage calls for innovations
    • Graph 15: consumption frequency of VMS in the last 12 months, 2021-23
    • Graph 16: consumption frequency of VMS in the last 12 months among all VMS users, by gender and financial status, 2023
    • Graph 17: preference of format for VMS, by gender, 2023
    • Graph 18: preference of VMS products among users with different consumption frequency, 2023
    • Addressing Thais' post-pandemic wellness priorities
    • Graph 19: repertoire of listed health concerns consumers are taking VMS for in the last 12 months among daily and occasional users, 2023
    • Graph 20: planned monthly VMS expense in the next 12 months among daily and occasional users, 2023
    • Graph 21: health concerns consumers are taking VMS for in the last 12 months, 2023
    • Graph 22: added benefits which would appeal to consumers when choosing a food and drink product, 2023
    • Graph 23: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
    • Graph 24: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
    • Cater to the distinct needs of men and women
    • Graph 25: health concerns consumers are taking VMS for in the last 12 months, by gender and financial status, 2023
    • Graph 26: added benefits which would appeal to consumers when choosing a food and drink product, by gender and financial status, 2023
    • Graph 27: planned monthly VMS expense in the next 12 months, by gender and financial status, 2023
    • Graph 28: factors that strongly influence consumers' decision to purchase one brand of vitamins or/and supplements over the other brands, by gender and financial status, 2023
    • Graph 29: factors strongly influencing consumers' decision to purchase one brand of VMS over the other brands. by gender and financial status, 2023
    • Graph 30: factor strongly influencing consumers' decision to purchase one brand of VMS over the other brands. by gender and financial status, by gender and financial status, 2023
  4. appendix

    About the report

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