2021
0
India Vitamins, Minerals and Supplements Market Report 2021
2021-09-07T11:03:13+01:00
REP385BB3D2_A280_4573_B773_C99A28E6325E
2195
142198
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Report
en_GB
Post-pandemic interest in preventive health and holistic wellbeing augurs well for the VMS segment. Natural and clean label solutions have strong potential.Tulsi Joshi, Senior Food & Drink Analyst, India…

India Vitamins, Minerals and Supplements Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Post-pandemic interest in preventive health and holistic wellbeing augurs well for the VMS segment. Natural and clean label solutions have strong potential.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • What consumers want and why
    • [Graph] India: encouraging factor to try organic/natural VMS, by socio economic class, 2021
    • Opportunities
    • Competitive landscape
    • THE IMPACT OF COVID-19 ON Vitamins, minerals and supplements
  2. Key trends

    • Key drivers
    • [Graph] APAC: VMS launches by country, 2018-21
  3. Consumer insights

    • Barriers and gateways to the VMS category
    • [Graph] India*: select COVID-19-related changes in food and drink behaviour, 2020
    • [Graph] India: agreement with select statements, by age group, 2021
    • [Graph] India: agreement with 'My diet provides me with all the required vitamins and minerals', by age, 2021
    • [Graph] India: agreement with 'A healthy person doesn't require vitamins, minerals and supplements', 2021
    • [Graph] India: agreement with select attitudes to VMS, by gender, 2021
    • [Graph] India: consumers who strongly agree with 'Food and drink products enriched with vitamins and minerals would appeal to me', by city tier, 2021
    • What consumers want and why
    • [Graph] India: VMS launches, by format types, 2016-21
    • [Graph] India: consumer interest in various types of VMS formats, 2021
    • [Graph] India: preference of VMS formats, by gender and age, 2021
    • [Graph] India: preference of VMS formats, by gender and age group, 2021
    • [Graph] India: VMS launches, by top five claims, 2020-21
    • [Graph] India: top five factors to encourage VMS trial, 2021
    • [Graph] India: select factors encouraging VMS trial – prescribed by doctors, by socioeconomic class, 2021
    • [Graph] India: consumers selecting encouraging factor 'ability to personalise/customise' for trying VMS, select by age group, 2021
    • Means and methods to tackle health concerns
    • [Graph] India: select health issues by home remedy users, 2021
    • [Graph] India: select health issues by VMS users*, 2021
    • [Graph] India: how consumers have addressed vitamin/mineral deficiency in the last six months, by age group, 2021
    • [Graph] India: consumers who have addressed immune support with VMS in the last six months, by parental status and age, 2021
    • [Graph] India: VMS launches with immune support claims, 2017-21
    • [Graph] India: how consumers have addressed eye health issues with VMS in the last six months, 2021
    • [Graph] India: consumers facing weight management issues, by gender and age, 2021
    • [Graph] India: share of VMS launches with stress and sleep claims, 2017-21
    • [Graph] India: how consumers have addressed bone health in the last six months with VMS, by gender and age, 2021
    • [Graph] India: consumers who have faced digestive health issues in the last six months, by gender and employment, 2021
  4. MArket applications

    • Tackle the health issues triggered by COVID-19
    • [Graph] India: VMS launches, select functional claims, 2017-21
    • Reassure on the safety and efficacy of VMS with clean and natural positioning
    • [Graph] India: percentage of all launches, select ingredient claims in VMS, 2018-21
    • Encourage self-care as a part of holistic wellbeing
    • [Graph] India: percentage of all launches with digestive health claims in VMS, 2016-21
    • Drive consumption with convenience-led format innovation
    • Who's innovating?
  5. APPENDIX

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