2021
0
Thailand Vitamins, Minerals and Supplements Market Report 2021
2021-07-29T05:02:55+01:00
REP2D4307B8_DC92_4E7A_B9CC_3487E60662DA
2195
141007
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Report
en_GB
Increased interest in immune health and consumers' pursuit of holistic wellbeing have opened up new opportunities for the VMS category in the ageing Thai market. Pimwadee Aguilar, Associate Director…

Thailand Vitamins, Minerals and Supplements Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Increased interest in immune health and consumers’ pursuit of holistic wellbeing have opened up new opportunities for the VMS category in the ageing Thai market.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • [Graph] Thailand: motivations to take VMS products, 2021
    • [Graph] Thailand: ingredients of interest in VMS, by age, 2021
    • [Graph] Thailand: packaging of preference for VMS, by age, 2021
    • Opportunities
    • Mintel predicts
  2. KEY TRENDS

    • Global trends and how they are playing out in Thailand
    • [Graph] Global: VMS launches, by ‘clean label’ claim category, 2016-21
    • [Graph] APAC: launches in VMS category, by market, 2016-21
    • Key trends impacting vitamins, minerals and supplements in Thailand
    • [Graph] Thailand: added benefits consumers are interested in getting from food/drink, by age, 2020
    • [Graph] Thailand: % of VMS launches that feature selected claims linked to clean label, 2016-21
  3. CONSUMER INSIGHTS

    • [Graph] Thailand: VMS consumption frequency, 2021
    • [Graph] Thailand: motivations to take VMS products, 2021
    • [Graph] Thailand: motivations to take VMS products, 2021
    • [Graph] Thailand: motivations to take VMS products, 2021
    • [Graph] Thailand: ingredients of interest in VMS, by age, 2021
    • [Graph] Thailand: interest in herbal ingredients in VMS, 2021
    • [Graph] Thailand: interest in herbal ingredients in VMS, by age and gender, 2021
    • [Graph] Thailand: format of interest in VMS, by age and gender, 2021
    • [Graph] Thailand: select claims of interest in VMS products – higher bioavailability, education and financial situation, 2021
    • [Graph] Thailand: packaging of preference for VMS, by age, 2021
    • [Graph] Thailand: health benefits of interest from VMS products, 2021
    • Segment #1: The Proactivist
    • [Graph] Thailand: VMS attitude index by segment, 2021
    • [Graph] Thailand: motivations to take VMS products by segment, 2021
    • [Graph] Thailand: VMS format of interest, 2021
    • [Graph] Thailand: claims of interest on VMS products, 2021
    • [Graph] Thailand: health benefits consumers are interested in getting from VMS products – any rank, 2021
    • Segment #2: The Fixer
    • [Graph] Thailand: VMS attitude index by segment, 2021
    • [Graph] Thailand: motivation to take VMS products by segment, 2021
    • [Graph] Thailand: VMS ingredients of interest, 2021
    • [Graph] Thailand: claims of interest on VMS products, 2021
    • [Graph] Thailand: consumer interest in purchasing VMS products via direct sales agent by segment, 2021
    • [Graph] Thailand: health benefits of interest from VMS products, 2021
    • Segment #3: The Disapprover
    • [Graph] Thailand: VMS attitude index by segment, 2021
    • [Graph] Thailand: VMS product usage frequency, 2021
    • [Graph] Thailand: health benefits of interest from VMS products, 2021
  4. MARKET APPLICATIONS

    • [Graph] Thailand: share of format type in VMS launches, 2016-21
    • Opportunities for the Proactivists
    • [Graph] Thailand: immune health VMS innovation, by select ingredients, 2018-19 vs 2020-21
    • [Graph] Thailand: share of VMS with immune system claim, 2016-21
    • Opportunities for the Fixers
    • [Graph] Thailand: share of VMS product launches, by beauty-related claims, 2016-21
    • [Graph] Global: % of beauty supplement product launches with skin hydration benefits, by market, 2016-21
    • Opportunities for the Disapprovers
    • Global innovations
  5. APPENDIX

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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