2020
0
Vitamins, Minerals & Supplements (VMS) – Thai Consumer – 2020
2021-02-12T10:12:53+00:00
REP1643D1FE_53E2_448D_8CC0_88A0EC5200DB
2195
134286
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Report
en_GB
COVID-19 has opened up more exciting opportunities for VMS products which offer convenient, natural preventive health solutions. Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Vitamins, Minerals & Supplements (VMS) – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

COVID-19 has opened up more exciting opportunities for VMS products which offer convenient, natural preventive health solutions.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • What consumers want and why
    • Graph 1: health benefits consumers have tried to obtain from VMS, by age, January 2020
    • Graph 2: competitive factors influencing VMS choices, by household income, January 2020
    • Graph 3: format preferences for VMS, by gender and age, January 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Global trends and how they are playing out in Thailand
    • Graph 4: % launch in vitamins and supplements by country, APAC, July 2019-June 2020
    • Key trends impacting VMS in Thailand
    • Graph 5: Google Trends search interest for select health ingredients, 5 January-26 July 2020
  3. consumer insights

    • Consumption behaviour
    • Graph 6: repertoire of 'any taken VMS' in the last 12 months, by age, January 2020
    • Graph 7: usage of VMS products, January 2020
    • Graph 8: VMS usage frequency, January 2020
    • Graph 9: usage of calcium & vitamin D, by age, January 2020
    • Graph 10: VMS usage frequency, by gender and age, January 2020
    • Graph 11: attitudes towards VMS, by age, January 2020
    • Graph 12: attitudes towards VMS among consumers with various usage frequency, January 2020
    • Graph 13: attitudes towards VMS among consumers with various usage frequency, January 2020
    • What consumers want and why
    • Graph 14: associated health benefits of taking VMS, January 2020
    • Graph 15: top five health benefits consumers have tried to obtain from VMS, by age, January 2020
    • Graph 16: attitudes towards VMS among consumers aged 18-24, January 2020
    • Graph 17: health benefits consumers have tried to obtain from VMS, by age, January 2020
    • Graph 18: health benefits consumers aged 45+ have tried to obtain from VMS, January 2020
    • Graph 19: functional benefits consumers have never tried to obtain through VMS but are interested in trying, by age, January 2020
    • Graph 20: competitive factors influencing VMS choices, by household income, January 2020
    • Graph 21: top five competitive factors influencing VMS choices, January 2020
    • Graph 22: format preferences for VMS, January 2020
    • Graph 23: format preferences for VMS, by gender and age, January 2020
    • Graph 24: VMS format preferences, by gender and age, January 2020
    • Graph 25: format preferences among various types of VMS users, January 2020
    • Graph 26: attitudes towards VMS among consumers with various usage frequency, January 2020
    • Purchase influences
    • Graph 27: top five information sources used when deciding on vitamin and supplement purchases, January 2020
    • Graph 28: sources of information for vitamin/supplement purchases, by age, January 2020
    • Graph 29: top five competitive factors influencing VMS choices among 18-24 years old consumers, January 2020
    • Graph 30: information sources used by various types of VMS users when deciding on vitamin and supplement purchases, January 2020
    • Graph 31: competitive factors influencing VMS choices, by household income, January 2020
    • Graph 32: competitive factors influencing VMS choices, by age, January
  4. Market application

    • Opportunity 1: address age-specific functional needs
    • Graph 33: % of launches with functional benefits, July 2017-June 2020
    • Graph 34: % launch in VMS products with beauty-related claims, July 2016-June 2020
    • Opportunity 2: grow higher trust in herbal ingredients
    • Graph 35: VMS innovatives in the top claims, July 2015-June 2020
    • Opportunity 3: drive frequency with elevated convenience
    • Graph 36: % of VMS launches by package types, July 2017-June 2020
    • Graph 37: % of VMS launches by format type, July 2017-June 2020
    • Opportunity 4: influence choices with science and stories
  5. APPENDIX

    About the report

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