2023
0
Brazil Vitamins, Supplements and OTC Market Report 2023
2023-08-11T04:02:24+01:00
OX1155225
3265
165686
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Report
en_GB
“The COVID-19 pandemic led to a greater prioritization of physical and mental health, which means that vitamins, supplements and OTCs have become essential items for maintaining healthy habits. As the…

Brazil Vitamins, Supplements and OTC Market Report 2023

£ 3,265 (Excl.Tax)

Report Summary

“The COVID-19 pandemic led to a greater prioritization of physical and mental health, which means that vitamins, supplements and OTCs have become essential items for maintaining healthy habits. As the wellness discussion broadens and includes issues such as hormonal and sexual health, manufacturers have the opportunity to develop innovations that improve consumers’ quality of life. On the other hand, poor nutrition can amplify the demand for supplements that help users fill nutritional gaps.”

–   Amanda Caridad, Beauty and Personal Care Senior Analyst – Latam

This report discusses the following key topics:

  • Health issues experienced
  • Types of pain experienced
  • Use of vitamins and supplements
  • Vitamins and supplements formats
  • Use of OTCs and other treatments
  • Behaviors towards vitamins and supplements
  • Innovations in vitamins, supplements and OTCs

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the vitamin, supplement and OTCs category, 2023
              • Challenges
                • Topical OTC makers can offer a more inclusive approach to muscular pain relief
                  • Socioeconomic inequality may impact wellbeing of lower-income women during menstrual period
                    • Hormonal health is important for men and women from Generation X
                      • Opportunities
                        • Work arrangement influences the search for supplements that help users deal with stress
                          • Drinks and snacks with mental health benefits may stand out among younger men
                            • Supplements with a holistic approach may attract consumers who do not have healthy eating habits
                            • Market Drivers

                              • WHO declares end of COVID-19 global health emergency
                                • Insomnia affects 73 million Brazilians and drives the search for supplements that improve sleep
                                  • Brazilian government expands ‘popular pharmacy’ program
                                    • Number of overweight and obese people increases the demand for weight loss OTCs and supplements
                                      • Paid menstrual leave may become law in Brazil
                                      • Key Players

                                        • Companies and brands
                                          • Buscofem proposes listening to women’s pain
                                            • Figure 2: Buscofem campaign
                                          • Neosaldina invites consumers to live the best of life without headaches
                                            • Figure 3: Neosaldina campaign
                                          • Cimed sponsors TV show to boost sales of vitamins and generic drugs
                                            • Figure 4: João Adibe, founder of the Cimed Group, and Luciano Huck, TV presenter
                                            • Figure 5: Cimed presents curiosities about generic drugs
                                          • DUX Nutrition positions itself as a reference in high-performance sports by sponsoring IRONMAN Brazil
                                            • Figure 6: DUX is official sponsor of IRONMAN Brazil
                                          • Enterogermina’s campaign brings drinking water to the Amazon
                                            • Figure 7: Enterogermina campaign
                                          • Engov UP is a new functional drink with a healthier approach
                                            • Figure 8: Engov & Luísa Sonza
                                          • Advil performs unprecedented action during ESPN’s Super Bowl broadcast
                                            • Figure 9: AdviPro action during the Super Bowl on ESPN Brazil
                                          • ENO promotes Summer Project in partnership with comedian
                                            • Figure 10: ENO Summer Project
                                          • Benegrip offers unique medicine to treat cold and flu symptoms in children
                                            • Figure 11: Hypera Pharma introduces Benegrip Multi Fever and Pain
                                          • GSK launches a new corporate campaign to reinforce its presence in Brazilians’ lives
                                            • Figure 12: GSK campaign
                                          • Case Study
                                            • Ease Labs Group receives R$15 million investment to advance in medical cannabis segment
                                                • Figure 13: Guilherme Franco and Gustavo Palhares, founders of Ease Labs
                                              • SetYou, a supplement customization company, receives investment to expand business
                                                • Figure 14: SetYou and partners Juliana Duarte and Murillo Viana
                                            • Use of Vitamins and Supplements

                                              • Strengthening the immune system boosts consumption of supplements among parents of children and adolescents
                                                • Figure 15: Use of vitamins and supplements – Selected item, by parental status, 2023
                                                • Figure 16: Food supplements that strengthen the immune system and are suitable for children and adolescents
                                              • Connection between menopause and bone health can boost consumption of supplements among women aged 55+
                                                • Figure 17: Use of vitamins and supplements – Selected item, by gender and age, 2023
                                                • Figure 18: Food supplements that promote bone health for women in menopause
                                              • Work arrangement influences the search for supplements that help users deal with stress
                                                • Figure 19: Use of vitamins and supplements – Selected item, by remote work, 2023
                                                • Figure 20: Supplements that boost energy
                                                • Figure 21: Supplements that promote better sleep
                                              • Supplements in snack format can contribute to healthy eating habits when out of home
                                                • Figure 22: Use of vitamins and supplements – Selected item, by gender and age, 2023
                                                • Figure 23: Weight-loss supplements in snack-format
                                            • Vitamins and Supplements Formats

                                              • As the largest capsule consumer audience, Baby Boomers are attracted to supplements that support the immune system
                                                • Figure 24: Vitamins and supplements formats – Selected item, by generation, 2023
                                                • Figure 25: Supplements that support the immune system aimed at seniors
                                              • Besides exploring powder format, sports supplement brands could invest in vegan alternatives
                                                • Figure 26: Vitamins and supplements formats – Selected item, by use of vitamins and supplements, 2023
                                                • Figure 27: Vegan sports performance supplements
                                              • Drinks and snacks with mental health benefits may stand out among younger men
                                                • Figure 28: Vitamins and supplements formats – Selected items, by gender and age, 2023
                                                • Figure 29: Nutritional drinks with relaxing action
                                                • Figure 30: Snacks with mental health benefits
                                              • Gummies are an attractive format for vitamins and supplements that offer beauty benefits
                                                • Figure 31: Vitamins and supplements formats – Selected item, by student and work status, 2023
                                                • Figure 32: Vitamins and supplements with functional beautifying appeal
                                            • Use of OTCs and Other Treatment

                                              • Topical OTC makers can offer a more inclusive approach to muscular pain relief
                                                • Figure 33: Use of OTCs and other treatments – Selected item, by gender and age, 2023
                                                • Figure 34: Body creams that relieve muscular pain
                                              • Men are more likely to use topical medications for the relief of symptoms of viral conditions
                                                • Figure 35: Use of OTCs and other treatments – Selected item, by gender, 2023
                                                • Figure 36: Topical medications for the treatment of cold and flu symptoms
                                              • Socioeconomic inequality may impact wellbeing of lower-income women during menstrual period
                                                • Figure 37: Use of OTCs and other treatments – Selected item, by socioeconomic group, 2023
                                                • Figure 38: Cheaper alternatives for menstrual cramps relief
                                                • Figure 39: Buscofem posts about endometriosis
                                                • Figure 40: Buscofem presents the Frida app
                                            • Behaviors toward Vitamins and Supplements

                                              • Professional guidance in physical stores may represent a differential for Baby Boomers
                                                • Figure 41: Behaviors toward vitamins and supplements – Selected item, by generation, 2023
                                                • Figure 42: “Menopause Friendly” products at Boots
                                              • Besides free shipping, ensuring professional endorsement can boost online shopping among those aged 25-34
                                                • Figure 43: Behaviors toward vitamins and supplements – Selected item, by gender and age, 2023
                                                • Figure 44: DUX Nutrition offers special conditions for online purchase
                                                • Figure 45: Hers offers supplements for hair health
                                              • Supplements with a holistic approach may attract consumers who do not have healthy eating habits
                                                • Figure 46: Behaviors toward vitamins and supplements – Selected item, by remote work, 2023
                                                • Figure 47: Supplements that support mental and physical health
                                              • Habit of skipping meals may boost search for supplements that support digestive health
                                                • Figure 48: Behaviors toward vitamins and supplements – Selected item, by parental status and gender, 2023
                                                • Figure 49: Food supplements that support digestive health
                                            • Innovations in Vitamins, Supplements and OTCs

                                              • Hormonal health is important for men and women from Generation X
                                                • Figure 50: Innovations in vitamins, supplements and OTCs – Selected item, by generation, 2023
                                                • Figure 51: Supplements positioned for menopausal women
                                                • Figure 52: Supplements and vitamins that support men’s hormonal health
                                              • Supplements can support male sexual health with holistic wellness approach
                                                • Figure 53: Innovations in vitamins, supplements and OTCs – Selected item, by gender and age, 2023
                                                • Figure 54: Supplements that improve male sexual health
                                              • Sports supplement brands can innovate by offering formulas for specific modalities
                                                • Figure 55: Innovations in vitamins, supplements and OTCs – Selected item, by use of vitamins and supplements, 2023
                                                • Figure 56: Supplements for specific sports
                                            • Appendix – Abbreviations

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