2021
0
China Wearable Devices Market Report 2021
2021-06-03T04:25:50+01:00
OX1046203
3695
139152
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Report
en_GB
“The market as a whole continues to grow. In terms of functions, wearable devices are about to shift from being primarily used for activity tracking to medical monitoring and improving…

China Wearable Devices Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“The market as a whole continues to grow. In terms of functions, wearable devices are about to shift from being primarily used for activity tracking to medical monitoring and improving overall health. Besides sticking closely to the health sector, industry players are also exploring segmented users’ needs, such as targeting children and the elderly. While existing devices more and more play a role as fashion accessories, emerging sectors are rising too. Smart glasses may be the next blue ocean.”
– Blair Zhang, Research Analyst

Key issues covered in this report

  • Consumers’ ownership and interest in specific wearable devices
  • Usage durations of specific wearable devices
  • Purchase barriers for those who haven’t owned one
  • Occasions for using TWS earphones most often
  • Features that attract consumers to buy a new TWS earphone
  • Attitudes or potential behaviours towards wearable devices

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this report
        • Report scope
        • Executive Summary

            • The market
              • Figure 1: Total sales volume of wearable devices, China, 2015-2021 (est)
            • Companies and brands
              • Apple leads global wearable device market development
                • Huawei’s smartphone and wearable device business ranked first in China in 2020
                  • Xiaomi deeply tapping the Internet of Things through wearable devices
                    • Imoo Watch Phone targets children’s social needs
                      • The consumer
                        • The market continues to grow
                          • Figure 2: Ownership of wearable devices, September 2016 to March 2021
                          • Figure 3: Ownership and interest in wearable devices, March 2021
                        • Shared smart wristbands in fitness scenarios offer potential
                          • Figure 4: Use duration of specific wearable devices, March 2021
                        • The same top one purchase barrier for selected wearable devices
                          • Figure 5: Purchase barriers for selected wearable devices, March 2021
                        • Daily commute is the most common usage occasion
                          • Figure 6: Occasions for using TWS earphones, March 2021
                        • Consumers’ core demand is comfort
                          • Figure 7: Purchase factors of TWS earphones, March 2021
                        • Social media reviews and trial experience affect purchasing decisions most
                          • Figure 8: Selected attitudes towards wearable devices, by generations, March 2021
                        • What we think
                        • Issues and Insights

                          • Gap between elderly’s perception of wearable devices and their actual needs
                            • The facts
                              • The implications
                                • Wearable device brands leverage children’s social needs
                                  • The facts
                                    • The implications
                                      • Smart glasses could be the next blue ocean
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Smartwatches boast the fastest growth
                                              • Hearable devices’ expansion decelerating
                                                • Health monitoring drives the wearable devices market
                                                • Market Size and Segmentation

                                                  • Wearables market keeps growing
                                                    • Figure 9: Total sales volume of wearable devices, China, 2015-2021 (est)
                                                    • Figure 10: Market share by sales volume, China, 2015 to 2021
                                                    • Figure 11: Total sales value of top 3 sectors of wearable devices, China, 2018 to 2021
                                                • Market Drivers

                                                  • Consumers’ needs for health monitoring are still the top priority
                                                    • Smartphone manufacturers continue to build their digital ecosystems
                                                      • Noise cancellation function drives the growth of hearables
                                                      • Key Players Performance

                                                        • Apple leads global wearable device market development
                                                          • Huawei’s smartphone and wearable device business ranks first in China in 2020
                                                            • Xiaomi deeply tapping the Internet of Things through wearables
                                                              • OPPO first with dual payment function on its wearable devices
                                                                • Vivo ramps up in the wearables market to complete its digital ecosystem
                                                                  • Imoo Watch Phone targets children’s social needs
                                                                  • Competitive Strategies

                                                                    • Develop digital ecosystem to retain consumers
                                                                      • Wearable devices integrate with fitness, fashion and smart home industries
                                                                      • Who’s Innovating?

                                                                        • Rokid revealed Vision 2 mixed reality glasses
                                                                          • Figure 12: Rokid vision 2 mixed reality glasses, January 2021
                                                                        • Drink milk scientifically with Xiaomi smartwatch and Yili
                                                                          • Figure 13: Xiaomi smartwatch and Yili milk drinking plan, November 2020
                                                                        • MaskFone integrates earbuds and mic into N95 mask
                                                                          • Figure 14: MaskFone, N95 mask and a phone in one, January 2021
                                                                      • The Consumer – What You Need to Know

                                                                        • The overall market continues growing with potential in the elderly
                                                                          • Use wearable devices as fashion accessories
                                                                            • Children’s social needs are satisfied by wearable devices
                                                                            • Ownership and Interest in Buying

                                                                              • The market continues growing
                                                                                  • Figure 15: Ownership of wearable devices, September 2016 to March 2021
                                                                                  • Figure 16: Ownership and interest in buying wearable devices, March 2021
                                                                                • Earbuds dominate TWS earphones market
                                                                                  • Figure 17: Ownership and interest in purchasing TWS earbuds, by monthly personal income, March 2021
                                                                                  • Figure 18: Ownership and interest in purchasing TWS headsets, by monthly personal income, March 2021
                                                                                • Smartwatches and wristbands see potential in older consumers
                                                                                  • Figure 19: Ownership and interest in buying smartwatches and smart wristbands, by gender and age, March 2021
                                                                                • New emerging segment of wearable devices
                                                                                  • Figure 20: Ownership and interest in selected wearable devices, 2020-2021
                                                                              • Duration of Use

                                                                                • Shared smart wristbands in fitness scenarios offer potential
                                                                                  • Figure 21: Use duration of specific wearable devices, March 2021
                                                                                  • Figure 22: B-monster Boxing Fitness Studio, May 2021
                                                                                • Daily monitoring occasions for smartwatches
                                                                                  • Figure 23: Apple Watch Series 6, sleep monitoring functions, March 2021
                                                                                  • Figure 24: Use duration of specific wearable devices, by age, March 2021
                                                                                • Lower usage time of TWS headsets reveals pain point
                                                                                  • Figure 25: Use duration of specific wearable devices, March 2021
                                                                                  • Figure 26: Using occasions, by TWS earphones ownership type, March 2021
                                                                              • Barriers to Purchase

                                                                                • The same top one purchase barrier for selected wearable devices
                                                                                  • Figure 27: Purchasing barriers for selected wearable devices, March 2021
                                                                                • Meet segmented needs for fashion accessories, especially targeting younger consumers
                                                                                  • Figure 28: Smartwatch purchase barriers, by age, March 2021
                                                                                  • Figure 29: Smart wristbands purchase barriers, by age, March 2021
                                                                                  • Figure 30: Apple Watch’s newly launched bands, April 2021
                                                                                  • Figure 31: Apple Watch’s newly launched rainbow bands and faces, April 2021
                                                                                • Collaborations drive more fashionable wearables
                                                                                  • Figure 32: Apple AirTag X Hermès collaboration, April 2021
                                                                                  • Figure 33: Beats headsets X Psychworld collaboration, April 2021
                                                                                  • Figure 34: Beats earbuds X FaZe Clan collaboration, March 2021
                                                                                  • Figure 35: Xiaomi Watch Colour X Keith Haring collaboration, April 2020
                                                                                • Males value innovations while females care about price more
                                                                                  • Figure 36: TWS earbuds purchase barriers, by gender, March 2021
                                                                              • Occasions for Using TWS

                                                                                • Daily commute is the most common usage occasion
                                                                                  • Figure 37: Occasions for using TWS earphones, March 2021
                                                                                  • Figure 38: Features of TWS earphones for daily commuters, March 2021
                                                                                • Males are more active in long-duration usage scenarios
                                                                                  • Figure 39: Occasions for using TWS earphones, by gender, March 2021
                                                                                  • Figure 40: Razer wearable devices for gaming, May 2021
                                                                                • Develop strong points according to target occasions
                                                                                  • Figure 41: Purchase factors of TWS earphones, by usage occasion, March 2021
                                                                              • Purchase Factors of TWS Earphones

                                                                                • Consumers’ core demand is comfortable to wear
                                                                                  • Figure 42: Purchase factors of TWS earphones, March 2021
                                                                                  • Figure 43: OPPO Echo Free TWS earbuds, May 2021
                                                                                • Earbuds outperform in portability while headsets do better in professionalism
                                                                                  • Figure 44: Top 5 barriers for consumers who don’t own but interested in buying TWS earphones, March 2021
                                                                                  • Figure 45: Top 5 attractive features for consumers who don’t own but interested in buying TWS earphones, March 2021
                                                                                • Target young consumers with fancy appearance and digital touchpoints
                                                                                  • Figure 46: Selected purchase factors of TWS earphones, by age, March 2021
                                                                              • Attitudes towards Wearable Devices

                                                                                • Social media reviews and trial experience affect purchasing decisions most
                                                                                  • Figure 47: Selected attitudes towards wearable devices, by generation, March 2021
                                                                                • 50-59s less receptive to wearable devices for health monitoring
                                                                                  • Figure 48: Selected attitudes towards wearable devices, by age, March 2021
                                                                                  • Figure 49: News post on Weibo about an elderly only gym, May 2021
                                                                                • Wearable devices are playing social-essentials role for children
                                                                                  • Figure 50: Attitudes towards the necessity for children to wear smartwatches, by family structure, March 2021
                                                                                  • Figure 51: Reviews on Imoo Watch Phone Z6
                                                                                • Cross category co-branding creates more opportunities
                                                                                  • Figure 52: Selected attitudes towards wearable devices, by age and monthly personal income, March 2021
                                                                                • Enhanced health awareness promotes new segment devices
                                                                                  • Figure 53: Selected attitudes towards wearable devices, in personal income and education level, March 2021
                                                                              • Appendix – Market Size and Segmentation

                                                                                  • Figure 54: Total sales volume of three bestselling segments, China, 2015-21
                                                                                  • Figure 55: Total sales value of wearable devices, China, 2015-21
                                                                              • Appendix – Methodology and Abbreviations

                                                                                • Methodology
                                                                                  • Abbreviations

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