2021
0
India Yoghurt and Yoghurt Drinks Market Report 2021
2021-11-26T12:02:28+00:00
REP44D4D287_0C4D_4F5A_B37E_79AC7A20F670
2195
145593
[{"name":"Yoghurt","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/yoghurt"}]
Report
en_GB
Yogurt and yogurt drinks offer a fine balance of health and indulgence, driving the category's relevance as a fitness food and mood booster in the post-pandemic world. Rushikesh Aravkar,…

India Yoghurt and Yoghurt Drinks Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Yogurt and yogurt drinks offer a fine balance of health and indulgence, driving the category's relevance as a fitness food and mood booster in the post-pandemic world.

Rushikesh Aravkar, Associate Director – Consumer Reports South APAC – Food & Drink

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • [Graph] India: yogurt and yogurt drink product features consumers are willing to pay more for, 2021
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on yogurt and yogurt drinks
  2. Key Trends

    • Global trends and how they are playing out in India
    • Key drivers
    • [Graph] India: number of yogurt and yogurt drinks launches, by sub-category, 2018-21
    • [Graph] India: share of yogurt and yogurt drinks launches, by select claims, 2018-21
    • [Graph] India: share of yogurt and yogurt drink launches, by high-protein claims, 2018-21
    • [Graph] India: share of yogurt and yogurt drink launches, by no-added-sugar claims, 2018-21
  3. Consumer insight

    • The consumption of yogurt and yogurt drinks
    • [Graph] India: yogurt product usage occasions, by product type, 2021
    • [Graph] India: consumption of various yogurt and yogurt drinks at lunch, 2021
    • [Graph] India: consumption occasions of yogurt drinks, 2021
    • [Graph] India: consumption of various products as an evening snack, total vs 18-24 year olds, 2021
    • [Graph] India: NET purchase of dahi, buttermilk and lassi, by age, 2021
    • [Graph] India: purchase of dahi/curd, 2021
    • Yogurt, yogurt drinks and functional benefits
    • [Graph] India: consumption of yogurt and yogurt drinks before or after exercise, by gender, 2021
    • [Graph] India: agreement to yogurt-related statements, by select gender and age, 2021
    • [Graph] India: willingness to pay more for yogurt and yogurt drinks with certain claims, by age group, 2021
    • Positioning of yogurt and yogurt drinks
    • [Graph] India: willingness to pay more for yogurt and yogurt drinks with certain claims, by age group, 2021
    • [Graph] India: willingness to pay more for yogurt and yogurt drinks with certain claims, by age group, 2021
    • [Graph] India: consumption of various products as dessert, by parental status, 2021
    • [Graph] India: consumption of dahi/curd and packaged flavoured yogurt as a dessert, by parental status, 2021
    • [Graph] India: agreement with stress-reduction statements, by age groups, 2021
  4. Market Applications

    • Elevate the indulgent quality of yogurt
    • Position yogurt as a fitness food
    • [Graph] Select markets: share of consumers who have exercised at home in the past six months, 2021*
    • Functional claims can expand consumption occasions
    • Position yogurt as a guilt-free alternative to dessert
    • Make yogurts kid-friendly
  5. Appendix

    About the report

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