2023
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India Yoghurt and Yoghurt Drinks Market Report 2023
2023-06-09T11:02:27+01:00
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Report
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Surging price sensitivity limits premiumisation. Broaden appeal with multifunctional benefits and flavour innovation beyond fruity flavours.Tulsi Joshi, Senior Food & Drink Analyst, India…

India Yoghurt and Yoghurt Drinks Market Report 2023

$ 2,995 (Excl.Tax)

Report Summary

Surging price sensitivity limits premiumisation. Broaden appeal with multifunctional benefits and flavour innovation beyond fruity flavours.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: top five flavour innovations that can encourage yogurt and yogurt drinks consumption, 2023
    • Mintel predicts
  2. Key Trends

    • Rise of functional food and drinks in India
    • Graph 2: launches of food and drinks, by claim category, 2018-23
    • Graph 3: % of launches in food and drinks with select claim category, 2018-23
    • Graph 4: launches of food and drinks, by claim category, 2018-23
    • Graph 5: consumption of food and/or drink products with added health benefits in the last three months, 2022
    • Rise of intentional spenders
    • Consumers are 'unguilty' about indulgence
    • Graph 6: consumers' response to the statement "I am actively seeking ways to reduce stress", 2023
  3. what consumers want and why

    • Consumption of yogurt and yogurt drinks
    • Graph 7: consumption of yogurt and yogurt drinks, 2023
    • Graph 8: select types of yogurt and yogurt drink consumed in the last three months, 2023
    • Graph 9: % of yogurt and yogurt drink consumers, 2018 vs 2023
    • Graph 10: % of consumers who have consumed 4+ types of yogurt and yogurt drinks in the last three months, by generation, 2023
    • Graph 11: repertoire of the types of yogurt and yogurt drinks consumed in the last three months, 2023
    • Purchase triggers for yogurt and yogurt drinks
    • Graph 12: top three factors (ranking) considered when choosing packaged yogurt and yogurt drinks for consumption, 2023
    • Graph 13: % of consumers who consider 'price' as one of the top three factors when choosing yogurt and yogurt drinks for consumption, by socio-economic class, 2023
    • Graph 14: average INR per 100ml/mg of select yogurt and yogurt drink categories, 2020-23
    • Graph 15: % of curd consumers who consider 'taste' as an important factor when choosing yogurt and yogurt consumers, by the types of format consumed, 2023
    • Graph 16: % of consumers who consider select factors when choosing yogurt and yogurt drinks, by types of lassi consumers, 2023
    • Opportunity to target distinct segments: health seekers and indulgence seekers
    • The health seekers
    • Graph 17: % of launches with select functional health claims in yogurt and yogurt drinks, 2020-23
    • Graph 18: % of launches with select functional health claims in yogurt and yogurt drinks, 2020-2023
    • Graph 19: % of launches with select functional health claims in yogurt and yogurt drinks, 2020-23
    • Graph 20: health benefits that can encourage consumption of yogurt and yogurt drinks, 2023
    • Graph 21: % of consumers who selected 'improve immunity' as a health benefit that can encourage consumption in yogurt and yogurt drinks, 2023
    • Graph 22: health benefits that can encourage consumption in yogurt and yogurt drinks, by select consumer segment, 2023
    • The indulgence seekers
    • Graph 23: top 10 flavour launches in yogurt and yogurt drinks, 2020-23
    • Graph 24: top three growing flavours in yogurt and yogurt drinks, 2020-23
    • Graph 25: flavour innovations that can encourage yogurt and yogurt drinks consumption, 2023
    • Graph 26: % of consumers who agree to the select statements, 2023
    • Graph 27: % of consumers who say 'vanilla flavour' would encourage their yogurt and yogurt drinks consumption, by select segments, 2023
  4. Appendix

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