2022
0
Brazil Yoghurt Market Report 2022
2022-12-14T03:11:18+00:00
OX1100453
3265
158555
[{"name":"Yoghurt","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/yoghurt"}]
Report
en_GB
"Brazilian consumers have adapted their yogurt consumption habits as a result of high inflation. However, the search for a healthier lifestyle and for foods with healthy claims but that still…

Brazil Yoghurt Market Report 2022

£ 3,265 (Excl.Tax)

Description

“Brazilian consumers have adapted their yogurt consumption habits as a result of high inflation. However, the search for a healthier lifestyle and for foods with healthy claims but that still offer a certain indulgence maintains the interest in and consumption of the category.”

– Laura Menegon, Research Analyst – Food and Drink

Key issues covered in this Report

  • Yogurt consumption and opportunities within the category
  • Main consumption occasions and how brands can innovate
  • Most important attributes when choosing yogurts
  • Attitudes toward buying yogurt
  • Perceptions about additional benefits in yogurts
  • Consumer opinions on yogurt

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the yogurt category, 2022
              • Challenges
                • Gen Zs need to be educated about the benefits of yogurt consumption
                  • New labeling model should drive demand for low-sugar yogurts for children
                    • Brands must invest in certifications that prove carbon footprint reduction
                      • Opportunities
                        • Plant-based yogurts can explore variety of plant ingredients and offer more nutrition
                          • Dairy desserts should offer more options with extra-indulgent flavors
                            • Reusable packaging and local ingredients can appeal to AB consumers
                              • Practical packaging may encourage replacement of supplements for protein yogurts
                              • Market Drivers

                                • Milk price falls, favoring the dairy category
                                  • Figure 2: Average milk price to the producer, Brazil, 2022
                                • Inflation falls, but prices of essential categories continue to rise
                                  • Figure 3: IPCA variation, by category – Brazil, 2022
                              • Key Players

                                • Companies and brands
                                  • Yorgus innovates by offering liquid yogurt with a more complete nutritional profile
                                    • Figure 4: Yorgus launch
                                  • Betânia Lácteos launches the YoBem Triplo Zero line
                                    • Figure 5: Launch of the YoBem Triplo Zero line
                                  • Danone launches new Danoninho flavors
                                    • Figure 6: Launch of the new Danoninho flavors
                                  • Nesfit Probióticos is Nestlé’s new line of yogurts
                                    • Figure 7: Launch of the Nesfit Probióticos line
                                  • Vigor presents a line of Greek drinkable yogurts
                                    • Figure 8: Vigor Grego Líquido launching
                                  • Chambinho gains a pouch version
                                    • Figure 9: Chambinho Recreio launch
                                  • Case study
                                    • Chobani earns consumer loyalty by investing in philanthropic and political causes
                                      • Figure 10: Chobani Cosmic Race
                                      • Figure 11: Food Access in Reach
                                  • Yogurt Consumption

                                    • Plant-based yogurts can explore variety of plant ingredients and offer more nutrition
                                      • Figure 12: Yogurt consumption, 2022
                                      • Figure 13: Plant-based yogurts with variety of plant ingredients
                                    • Light/zero yogurts can regain space by positioning as allies in the fight against overweight
                                      • Figure 14: Yogurt consumption, by format, 2022
                                      • Figure 15: Yogurts with weight management benefits
                                    • Use of protein yogurts as a culinary ingredient may grow
                                      • Figure 16: Attitudes related to yogurt purchase – Selected item, by yogurt consumption, 2022
                                      • Figure 17: Recipes using YoPRO products
                                      • Figure 18: Recipes with yogurt as an ingredient
                                  • Consumption Occasions

                                    • New labeling model should drive demand for low-sugar yogurts for children
                                      • Figure 19: Consumption occasions, 2022
                                      • Figure 20: Low-sugar yogurts for kids
                                    • Practical packaging may encourage replacement of supplements for protein yogurts
                                      • Figure 21: Consumption occasions, by gender, 2022
                                      • Figure 22: High-protein yogurts in convenient on-the-go packaging
                                    • Innovative flavors can bring fun to consumers in search of a balanced diet
                                      • Figure 23: Consumption occasions, by remote work status, 2022
                                      • Figure 24: Yili Ambrosial yogurts with innovative flavors
                                  • Most Important Attributes in Yogurt

                                    • Popular flavor combinations and different textures can keep consumers interested
                                      • Figure 25: Most important attributes in yogurt, 2022
                                      • Figure 26: Yogurts with different textures
                                    • Reusable packaging and local ingredients can appeal to AB consumers
                                      • Figure 27: Most important attributes in yogurt, by socioeconomic group, 2022
                                      • Figure 28: Yogurts in reusable packaging
                                      • Figure 29: Yogurts made with local and sustainable ingredients
                                    • Greek yogurts should focus on older consumers
                                      • Figure 30: Most important attributes in yogurt – Selected item, by age group, 2022
                                      • Figure 31: Greek yogurt with ingredients that add texture
                                  • Attitudes Related to Yogurt Purchase

                                    • Private-label yogurts are still little explored in the Brazilian market
                                      • Figure 32: Attitudes related to yogurt purchase, 2022
                                      • Figure 33: Global launches of private-label yogurts, 2019-21
                                      • Figure 34: Carrefour private-label yogurts
                                      • Figure 35: Private-label yogurts
                                    • Brands can use ingredients that promote satiety to attract Gen Zs
                                      • Figure 36: Attitudes related to yogurt purchase – Selected item, by generation, 2022
                                      • Figure 37: Yogurts made with double cream
                                  • Perception about Additional Benefits and Functionalities

                                    • Yogurts must reaffirm their nutritional value by highlighting the presence of calcium
                                      • Figure 38: Perception about additional benefits and functionalities, 2022
                                      • Figure 39: Dairy yogurts that highlight the presence of calcium
                                    • Gen Zs need to be educated about yogurt benefits
                                      • Figure 40: Perception about additional benefits and functionalities – Selected items, by generation, 2022
                                      • Figure 41: Gut Glory yogurt launch campaign, UK, 2022
                                      • Figure 42: One Trip Challenge, US, 2020
                                    • Supply of plant-based yogurts with high protein content may increase
                                      • Figure 43: Opinions about yogurt – Selected item, by perception about additional benefits and functionalities, 2022
                                      • Figure 44: High-protein plant-based yogurts
                                  • Opinions about Yogurt

                                    • Brands must invest in certifications that prove carbon footprint reduction
                                      • Figure 45: Opinions about yogurt, 2022
                                      • Figure 46: Yogurts with zero carbon footprint
                                    • Dairy desserts should offer more options with extra-indulgent flavors
                                      • Figure 47: Consumption occasions – Selected item, by opinions about yogurt, 2022
                                      • Figure 48: Flavors of launches in the dairy dessert category, Brazil, 2017-21
                                      • Figure 49: Dairy desserts with indulgent flavors
                                  • Appendix – Abbreviations

                                    • Appendix – Market Size and Market Share

                                      • Market size
                                        • Figure 50: Retail sales of yogurt, by value – Brazil, 2014-22
                                        • Figure 51: Retails sales of yogurt, by volume – Brazil, 2014-22
                                      • Market share
                                        • Figure 52: Leading companies’ market share in the retail sales of yogurt, by value – Brazil, 2019-20
                                        • Figure 53: Leading companies’ market share in the retail sales of yogurt, by volume – Brazil, 2019-20

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