2022
0
China Yoghurt Market Report 2022
2022-07-14T04:12:56+01:00
OX1103239
3695
153201
[{"name":"Yoghurt","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/yoghurt"}]
Report
en_GB
“Ambient yogurt is facing declining consumption frequency and low willingness to trade-up. Chilled yogurt, despite its large decline in market value, saw increases in overall consumption frequency. Innovations focused on…

China Yoghurt Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Ambient yogurt is facing declining consumption frequency and low willingness to trade-up. Chilled yogurt, despite its large decline in market value, saw increases in overall consumption frequency. Innovations focused on sugar-free products, patented strains, and improved indulgence brought by mix-ins will help win back the market momentum.”

– Pepper Peng, Research Analyst

This report covers the following issues:

  • Future market outlook and growth prospects in the next five years
  • COVID-19’s impact on the yogurt market and market value forecast under different scenarios
  • The performance of chilled and ambient yogurt and how each segment will evolve
  • Latest product trends and growth opportunities
  • Changes in consumption frequency and trading up/down willingness in the future
  • Consumption barrier and repurchase trigger of different price range yogurt
  • Preference for mix-ins and packaging type in terms of yogurt with mix-ins

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Definitions
          • Executive Summary

              • The market
                • Retracement in both value and volume
                  • Figure 1: Total value sales of yogurt, China, 2016-21
                • Chilled yogurt witnesses a larger drop than ambient yogurt
                  • The impact of the COVID-19 outbreak in 2022
                    • Figure 2: Summary of Mintel’s scenario expectations and the impact on the yogurt market, 2022
                    • Figure 3: COVID-19 scenario value forecasts for yogurt, 2016-26
                  • Companies and brands
                    • Strong chilled line and sugar-free line for better survival
                      • Figure 4: Leading yogurt companies, by value share*, 2020-21
                    • Buoyant innovation activities with new directions
                      • The consumer
                        • A harvest year for chilled spoonable yogurt in terms of consumption frequency
                          • Figure 5: Consumption frequency, 2022
                        • Taste and price are the biggest consumption barriers
                          • Figure 6: Consumption barrier, 2022
                        • For middle-to-high-end chilled yogurt, fortified nutrients and unique strains are priorities
                          • Figure 7: Repurchase trigger, by price level, 2022
                        • Consumers’ choices: fruits mix-ins and separate mix-ins on the top
                          • Figure 8: Yogurt with mix-ins, by type of mix-ins, 2022
                          • Figure 9: Yogurt with mix-ins – Type of package wanted, 2022
                        • Ambient yogurt is facing a challenge in trading up
                          • Figure 10: Trading up and down, by dairy sector, 2022
                        • Consumers expect special strains
                          • Figure 11: Selected attitudes towards yogurt, by yogurt type consumed, 2022
                        • What we think
                        • Issues and Insights

                          • Aligning sugar claims with true tastes
                            • Figure 12: LB81 chilled yogurt line from Meiji, China
                          • Upgrade fun and taste: go for mix-ins with improved experiences
                            • Figure 13: Grape Yogurt with Konjac Jelly, Japan, 2021
                            • Figure 14: Examples of yogurt with water chestnut burst
                            • Figure 15: Water chestnut is used as an added ingredient to enrich taste in on-premise coffee orders
                            • Figure 16: Collagen Peptide Yogurt with Fruit Bits and Bursting Balls, China, 2021
                            • Figure 17: Meiji’s bubble tea yogurt, Japan, 2019
                          • How to differentiate: harness special strains like proprietary chips
                            • Figure 18: Hokkai Pastures Dairy LP28 Yogurt
                            • Figure 19: Examples of yogurt with patented strains in the Japan market
                            • Figure 20: Werdery introduced patented probiotics for allergy, China, 2021
                        • Market Size and Segmentation

                          • Yogurt retreats in both value and volume
                            • Figure 21: Total value sales of yogurt, China, 2016-21
                            • Figure 22: Total volume sales of yogurt, China, 2016-21
                          • Ambient yogurt is more resilient than chilled yogurt
                            • Figure 23: Total value sales of ambient yogurt, China, 2016-21
                            • Figure 24: Total value sales of chilled yogurt, China, 2016-21
                        • Market Factor

                          • Dietary Guidelines for Chinese Residents 2022 released
                            • Food safety issues receive more attention
                              • Feed prices stay high
                              • COVID Influences (Including Market Forecast)

                                • COVID-19 China context
                                  • COVID-19 impact on the market and consumer
                                    • Drop in financial confidence in the future
                                      • Figure 25: Future outlook towards financial status (%), 2022
                                    • Gen Z has lower interest in trading up dairy products
                                      • Figure 26: Shopping plan – Dairy products, 2022
                                    • Market forecast
                                      • Investment and innovation in sugar-free products will drive growth under a minimum-impact scenario
                                        • Figure 27: COVID-19 scenario value forecasts for yogurt, 2016-26
                                      • Less cost-effective and limited accessibility will pull consumption down in a medium-impact scenario
                                        • A disrupted supply chain will harm sales in a high-impact scenario
                                        • Market Share

                                          • Strong chilled line for better survival
                                            • Figure 28: Leading yogurt companies, by value share*, 2020-21
                                          • Junlebao benefits from sugar-free yogurt line
                                          • Marketing Activities

                                            • Mengniu shoots documentary about probiotics discovery
                                              • Figure 29: A journey of probiotics discovery, Mengniu,2022
                                            • Lepur introduces recycling plan
                                              • Figure 30: Lepur’s recycle plan season 1, 2021
                                              • Figure 31: Introduction of care seeds and usage
                                          • New Product Trend

                                            • Share of spoonable yogurt in new launches has potential
                                              • Figure 32: Spoonable yogurt share in new launches of yogurt, by selected markets, 2017 (June) – 2022 (May)
                                            • Reduced sugar/sugar-free yogurt is blooming
                                              • Figure 33: Average sugar (g per 100g/ml) in yogurt, China, 2017 (June) – 2022 (May)
                                              • Figure 34: New launches share of yogurt with reduced sugar/sugar-free claims, China, 2017 (June) – 2022 (May)
                                              • Figure 35: Reducing sugar-related claims in yogurt, China, 2017 (June) – 2022 (May)
                                              • Figure 36: Yogurt with reduced/zero-sugar claims, by storage, China, 2017(June) – 2022(May)
                                              • Figure 37: Top 10 sweet substitutes used in yogurt with reduced/zero-sugar claims, China, 2017 (June) – 2022 (May)
                                              • Figure 38: Hema has a special label for sucrose-free yogurt
                                              • Figure 39: Examples of sucrose-free yogurt, China, 2021-22
                                              • Figure 40: Yogurt with no sucrose and no sugar substitute, Niu Mao Hei Hei, China, 2022
                                            • Uncover the “new” fruits flavour
                                              • Figure 41: Top 10 flavour component group in new launches of yogurt, China, 2017 (June) – 2022 (May)
                                              • Figure 42: Top 10 fruit flavours in new launches of yogurt, China, 2017 (June) – 2022 (May)
                                            • Tropical flavour, vacation vibe
                                              • Figure 43: Examples of pineapple flavour, China, 2022
                                              • Figure 44: Examples of coconut flavour, China, 2021-22
                                              • Figure 45: Examples of lychee flavour, China, 2021-22
                                            • Fruit & herbs/spice combination
                                              • Figure 46: Examples of fruits and herbs/spice flavoured coffee, China, 2021-22
                                              • Figure 47: Lemon & Turmeric Flavoured Yogurt, Hema, 2020
                                              • Figure 48: Basil Apple Flavoured Ice Cream, Mengniu, 2022
                                              • Figure 49: Examples of fruits and herbs/spice flavoured yogurt, global, 2022
                                            • Package format: separate mix-ins on the top and flip cup
                                              • Figure 50: Original Flavoured Yogurt with Mixed Crunchy Milk Almond and Popping Candy, China, 2021
                                              • Figure 51: Examples of flip cup yogurt, China, 2022
                                          • Consumption Frequency

                                            • Chilled spoonable yogurt is better-off
                                              • Figure 52: Consumption frequency, 2022
                                              • Figure 53: Difference in consumption frequency among consumers aged 18-49, 2021-22
                                              • Figure 54: Consumption barriers – Too many food additives, by sector, 2022
                                            • Who contributes the most to chilled spoonable yogurt?
                                              • Figure 55: Difference in consumption frequency, by age (18-49), 2021-22
                                              • Figure 56: Percentage points change of usage in chilled spoonable yogurt, by household income, 2022
                                          • Consumption Barriers

                                            • Taste and price are the biggest barriers
                                              • Figure 57: Consumption barrier, 2022
                                              • Figure 58: Non-users, by segmentation, 2022
                                              • Figure 59: Comparison of average price (RMB/KG), 2021-22
                                            • Younger generations pay more attention to the actual effect of aiding digestion
                                              • Figure 60: Consumption barriers – Not effective in aiding digestion, by generation, 2022
                                              • Figure 61: Probio yogurt LG 21 line from Meiji, Japan, 2020-21
                                            • Barriers varied among yogurt sector
                                              • Figure 62: Consumption barriers – Not easy to store, by consumer group, 2022
                                              • Figure 63: Consumption barriers – Too many food additives, by consumer group, 2022
                                          • Repurchase Trigger

                                            • RMB5-10 is the most repurchased price range for chilled yogurt
                                              • Figure 64: Repurchase trigger – Consumers haven’t brought/repurchased, by price level, 2022
                                              • Figure 65: Buying products at same/similar price, 2021-22
                                              • Figure 66: Repurchase trigger – Consumers haven’t brought/repurchased, by generations, by price level, 2022
                                              • Figure 67: Repurchase trigger – Consumers haven’t brought/repurchased, by city tiers, by price level, 2022
                                            • Fortified nutrition and special strains are priorities for middle-to high-end chilled yogurt
                                              • Figure 68: Repurchase trigger by price level averages, 2022
                                              • Figure 69: Repurchase trigger, by price level, 2022
                                            • What do heavy users value?
                                              • Fortified nutrition and special strains
                                                • Figure 70: Repurchase trigger of chilled yogurt priced at RMB5-10, by consumer group*, 2022
                                              • Taste upgrading: mix-ins and sweetness
                                                • Figure 71: Percentage triggers by points difference of chilled yogurt heavy users and light users, 2022
                                            • Yogurt with Mix-ins

                                              • Fruits mix-ins are still the apple of consumers’ eyes
                                                • Figure 72: Yogurt with mix-ins, by type of mix-ins, 2022
                                                • Figure 73: Yogurt with mix-ins – Burst, by age, 2022
                                              • Flip cup is popular in females and tier 1 cities
                                                • Figure 74: Yogurt with mix-ins – Type of package wanted, 2022
                                                • Figure 75: Type of package wanted, by gender, 2022
                                                • Figure 76: Type of package wanted, by city tier, 2022
                                              • Unique combination: tea drinks mix-ins inside the yogurt and on the bottom
                                                • Figure 77: Interest (%) in combinations of mix-ins and package type, 2022
                                            • Trading Up and Down

                                              • Ambient yogurt is facing challenges
                                                • Figure 78: Trading up and down, by dairy sector, 2022
                                                • Figure 79: Trading up and down – I will not buy in the next 3 months, by age, 2022
                                                • Figure 80: Trading up and down – I will not buy in the next 3 months, by city tier, 2022
                                                • Figure 81: Trading up and down interest, by dairy sector, 2022
                                              • Heavy users of chilled yogurt have more interest in trading up chilled yogurt
                                                • Figure 82: Trading up and down interest in chilled yogurt, by consumer group*, 2022
                                                • Figure 83: Trading up and down interest in chilled yogurt, by consumer group*, 2022
                                            • Attitudes towards Yogurt

                                              • Yogurt is more of a gut health supplement
                                                • Figure 84: Selected attitudes towards yogurt, by age, 2022
                                                • Figure 85: Selected attitudes towards yogurt, by monthly household income, 2022
                                                • Figure 86: Selected attitudes towards yogurt, by consumer group*, 2022
                                              • Consumers ask for special strains
                                                • Figure 87: Selected attitudes towards yogurt, by yogurt type consumed, 2022
                                                • Figure 88: Attitudes towards yogurt – CHAID
                                                • Figure 89: Selected attitudes towards yogurt, by consumer group*, 2022
                                              • Opportunities to shape consumers’ perceptions remained high
                                                • Figure 90: Perception of probiotics – Gut health, 2022
                                                • Figure 91: Selected attitudes towards yogurt, 2022
                                                • Figure 92: Selected attitudes towards yogurt, by consumer group*, 2022
                                                • Figure 93: Live & Active Cultures of International Dairy Foods Association (IDFA) in US and example of certificated yogurt
                                                • Figure 94: Introduction page of the number of factory tested live cultures and triple plant-capsulation, Werdery, China
                                            • Food Persona

                                              • Who are they?
                                                  • Figure 95: Food persona, 2022
                                                  • Figure 96: Food persona, by gender, 2022
                                                  • Figure 97: Food persona, by generation, 2022
                                                • Critical shoppers are function-oriented premium yogurt selectors
                                                  • Figure 98: Repurchase trigger – Above RMB10, by food persona, 2022
                                                  • Figure 99: Selected attitude towards yogurt, by food persona, 2022
                                                • Critical shoppers who repurchase mix-ins love almost all mix-ins
                                                  • Figure 100: Yogurt with mix-ins, by food persona, 2022
                                              • Appendix – Market Size and Forecast

                                                  • Figure 101: Total market value and forecast of yogurt in minimum-impact, China, 2016-26
                                                  • Figure 102: Total volume sales of yogurt, China, 2016-21
                                              • Appendix – Market Segmentation

                                                  • Figure 103: Total value sales of ambient yogurt, China, 2016-21
                                                  • Figure 104: Total value sales of chilled yogurt, China, 2016-21
                                              • Appendix – Methodology and Abbreviations

                                                • Methodology
                                                  • CHAID analysis methodology
                                                    • Abbreviations

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