Yogurt – Indian Consumer – 2020
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Yogurt and dahi are well placed to drive the preventive health message home and expand usage as nutritious, indulgent snack foods.Rushikesh Aravkar, Food & Drink Analyst - India…

Yogurt – Indian Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Yogurt and dahi are well placed to drive the preventive health message home and expand usage as nutritious, indulgent snack foods.

Rushikesh Aravkar, Food & Drink Analyst – India

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • [Graph] India: attitudes to dahi/yogurt, strong agreement with select statements, total vs variety seekers, July 2020
    • [Graph] India: impact of COVID-19 on food and drink habits, cook from scratch, July 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. THE IMPACT OF COVID-19 ON yogurt

    • [Graph] India: change in priorities since the COVID-19 outbreak – higher priority, Jun-Aug 2020
  3. key trends

    • Global trends and how they are playing out in India
    • Key drivers
    • [Graph] India: consumers* who agree they 'would ideally like my diet to…', by age, December 2019
    • [Graph] India: impact of COVID-19* on food and drink habits, cooking from scratch, July 2020
  4. Consumer insights

    • Dahi/yogurt consumption
    • [Graph] India: consumption frequency of curd/dahi and flavoured yogurt, July 2020
    • [Graph] India: consumption of dahi/curd, by select age groups, July 2020
    • [Graph] India: total launches of dahi/curd and yogurt, by flavour, Oct 2017-Sep 2020
    • Consumption purpose of dahi/yogurt
    • [Graph] India: consumption purposes of dahi/yogurt, July 2020
    • [Graph] India: dahi/yogurt consumption purposes, by age, July 2020
    • [Graph] India: consumption of dahi/yogurt to increase calcium intake in women, by age of children in the household, July 2020
    • [Graph] India: agreement with the statement "I use yogurt/dahi for cooking/baking purposes", July 2020
    • Yogurt consumer segmentation
    • [Graph] India: purpose of dahi/yogurt consumption by consumer segments, index against total sample, July 2020
    • Market applications
    • Drive purposeful consumption with nutrition benefits
    • [Graph] Global vs India: average protein content in yogurt and dahi launches with high/added protein claims, Oct 2017-Sep 2020
    • Introduce yogurt to more usage occasions
    • Offer variety to create newness in the category
    • [Graph] Global: top 10 flavours in spoonable yogurt innovations, Oct 2017-Sep 2020
    • [Graph] India: top 10 flavours in spoonable yogurt innovations, Oct 2017-Sep 2020
  5. Appendix

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