2021
8
Canada Yoghurt and Yoghurt Drinks Market Report 2021
2021-07-23T04:09:42+01:00
OX1047823
3695
140832
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Report
en_GB
“Yogurt is well-positioned to meet the needs of consumers during the pandemic as it’s regarded as a healthy snack. That said, the category continues to evolve, particularly as the prominence…

Canada Yoghurt and Yoghurt Drinks Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Yogurt is well-positioned to meet the needs of consumers during the pandemic as it’s regarded as a healthy snack. That said, the category continues to evolve, particularly as the prominence of non-dairy alternatives grow. Yogurt companies that are open to new ideas will be best positioned in the post-COVID world. This includes capitalizing yogurt’s ability to offer ‘better-for-you’ indulgence and be a key ingredient when cooking.”

– Joel Gregoire, Associate Director Food & Drink

This Report looks at the following areas:

  • The impact of COVID-19 on consumer behaviour and the yogurt market
  • Perceived change in snacking behaviour during the pandemic and its subsequent impact on yogurt
  • The potential impact of Canada’s evolving demographic landscape on yogurt
  • The relative popularity of the plant-based/dairy-free yogurt.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • Consumer feedback:
            • Mintel market sizing (sales)
              • COVID-19: Canadian context
              • Executive Summary

                  • Top takeaways
                    • Market overview
                      • Impact of COVID-19 on yogurt
                        • Figure 1: Short-, medium- and longer-term impact of COVID-19 on yogurt, July 2021
                      • Opportunities
                        • It’s important to adapt to changing notions of ‘wellbeing’
                          • Canada’s evolving demographics means yogurt needs to be nimble
                            • Dairy-based yogurt remains ‘king/queen’, but there are more plant-based options available
                              • Extending yogurt beyond being a healthy snack is a path to growth
                                • Challenges
                                  • Canadians expect dairy to do its fair share on climate change
                                    • Post-COVID-19 recovery could erect short-term hurdles to yogurt growth at retail
                                    • The Market – Key Takeaways

                                      • Some retrenchment in retail sales expected following a strong 2020
                                        • Long-term shifts will take place due to COVID-19
                                          • Climate change will continue to be of great concern
                                          • Market Size and Forecast

                                            • Yogurt sales at retail benefited from the pandemic
                                              • Figure 2: Retail yogurt value sales and fan chart forecast, at current prices, 2016-26
                                              • Figure 3: Market share of yogurt retail vs “other” volume sales, 2013-20
                                              • Figure 4: Market share of spoonable vs drinkable yogurt value sales at retail, 2016-20
                                              • Figure 5: Market share of yogurt value sales by company at retail, 2020
                                          • Market Factors

                                            • Road back from COVID-19 will lead to long-term shifts
                                              • COVID-19 may heighten immigration’s importance in supporting population growth
                                                • Figure 6: Distribution of immigrants living in Canada, by region of birth, 1996-2036
                                                • Figure 7: Percentage of Canadians who are visible minorities or not visible minorities, by age, 2016
                                              • Trade friction with the US will continue to drive importance of ‘Made in Canada’ with Canadians
                                                • Concern over climate change continues to grow
                                                  • Figure 8: Canadians’ greenhouse gas emissions, 1990-2019
                                              • Companies and Brands – Key Takeaways

                                                • Plant-based yogurt segment is well-positioned in promoting flavour exploration
                                                  • Yogurt is in a prime space to promote ‘better-for-you’ indulgence
                                                    • Yogurt can help provide mental/emotional balance
                                                    • Competitive Strategies

                                                      • The emerging plant-based yogurt segment is well-positioned in promoting flavour exploration
                                                        • Figure 9: Oatly! Plain Oatgurt (US), August 2020
                                                        • Figure 10: Kite Hill Blissful Caffè Macchiato Creamy Coconut Milk Yogurt (US), January 2020
                                                        • Figure 11: Dah! Organic India Style Alphonso Mango Almond Yogurt (US), June 2020
                                                        • Figure 12: Danone Dairy-Free Peach Hibiscus Flavor Almondmilk Yogurt Alternative (US), October 2020
                                                      • Yogurt is in a prime space to promote ‘better-for-you’ indulgence
                                                        • Figure 13: Agropur Iőgo Canadian Harvest Daily Maple Syrup Yogurt (Canada), September 2020
                                                        • Figure 14: Silk Maple Chocolate Banana Almondmilk Yogurt Alternative (US), February 2020
                                                        • Figure 15: Peak Triple Cream Lemon Tart Yogurt (US), October 2020
                                                        • Figure 16: Chobani Gimmies Banana Splitberry Yogurt Milkshake (US), June 2020
                                                        • Figure 17: Yoplait Cinnamon Toast Crunch Flavored Smoothie (US), March 2020
                                                        • Figure 18: Good & Gather Cotton Candy Flavored Lowfat Yogurt Pouches (US), January 2021
                                                        • Figure 19: Chobani Flip Red Velvet Cupcake Greek Yogurt (US), October 2020
                                                        • Figure 20: Evia Cheesecake Inspired Dessert Yogurt (Australia), November 2020
                                                    • Market Opportunities

                                                      • COVID-19 puts a spotlight on immunity
                                                        • Figure 21: Special K Immune Support Multigrain with Cherry, Dark Chocolate & Almonds (UK), February 2020
                                                        • Figure 22: Iögo Probio + Immuni-T Lactose free Vanilla Probiotic Yogurt (Canada), January 2018
                                                        • Figure 23: Stonyfield Organics Daily Probiotics Blueberry Pomegranate Flavored Lowfat Yogurt Drink (US), March 2021
                                                      • Yogurt can help provide mental/emotional balance
                                                          • Figure 24: Norr Organic Blueberry & Lavender Probiotic Skyr (US), August 2020
                                                        • The race to ‘net zero’ carbon emissions will spur innovation in dairy
                                                          • Figure 25: Top claims in spoonable dairy yogurt launches in North America (US & Canada), 2020
                                                          • Figure 26: TurtleTree Labs – Future of Milk, May 2020
                                                          • Figure 27: Cocokind Instagram post, March 2021
                                                      • The Consumer – Key Takeaways

                                                        • Dairy-based yogurt remains the yogurt of choice for Canadians
                                                          • Many Canadians say they are consuming more yogurt during COVID-19
                                                            • Sugar reigns supreme when it comes to what matters when choosing yogurt
                                                              • Eye appeal is ‘buy’ appeal
                                                                • Canadians’ openness to plant-based yogurt is expanding
                                                                • Yogurt Consumption

                                                                  • Dairy-based yogurt remains the yogurt of choice for Canadians
                                                                    • Figure 28: Types of yogurt typically consumed, May 2021
                                                                    • Figure 29: Dairy vs plant-based spoonable dairy yogurt launches in North America (US & Canada), 2014-20
                                                                  • Younger Canadians are more likely to eat a variety of yogurt formats
                                                                    • Figure 30: Types of yogurt typically consumed, by age, May 2021
                                                                    • Figure 31: Types of yogurt typically consumed, by parental status, May 2021
                                                                    • Figure 32: Types of yogurt typically consumed, students vs non-students, May 2021
                                                                    • Figure 33: Yogurt drinks typically consumed, by location, May 2021
                                                                    • Figure 34: Typically consumed “any” yogurt, South and Chinese Asians vs overall, May 2021
                                                                • Perceived Change in Yogurt Consumption

                                                                  • Many Canadians say they are consuming more yogurt during COVID-19
                                                                    • Figure 35: Change in yogurt consumption compared to before the pandemic, May 2021
                                                                    • Figure 36: Change in yogurt consumption compared to before the pandemic, by age, May 2021
                                                                    • Figure 37: Change in yogurt consumption compared to before the pandemic, by parental status, May 2021
                                                                  • Health and circumstance are the top reasons for eating more yogurt
                                                                    • Figure 38: Reasons for eating more yogurt compared to before the pandemic, May 2021
                                                                    • Figure 39: Reasons for eating more yogurt compared to before the pandemic, 18-44s vs over-45s, May 2021
                                                                    • Figure 40: Reasons for eating more yogurt compared to before the pandemic, by parental status, May 2021
                                                                  • Snacking less, saving money and staying home are yogurt’s highest hurdles during COVID-19
                                                                    • Figure 41: Reasons for eating less yogurt compared to before the pandemic, May 2021
                                                                • Important Considerations When Choosing Yogurt

                                                                  • Sugar reigns supreme when it comes to what matters when choosing yogurt
                                                                    • Figure 42: Important considerations when choosing yogurt/yogurt drinks, May 2021
                                                                  • Consumers of non-dairy yogurt appear to be more engaged when it comes to different considerations
                                                                    • Figure 43: Important considerations when choosing yogurt/yogurt drinks, consumers of non-dairy yogurt & yogurt drinks vs consumers of dairy & non-dairy yogurt & yogurt drinks, May 2021
                                                                    • Figure 44: Type of non-dairy milk purchased in past three months, April 2019
                                                                  • Age and where one lives impact priorities when choosing yogurt
                                                                    • Figure 45: Important considerations when choosing yogurt/yogurt drinks, by age, May 2021
                                                                    • Figure 46: GNC Total Lean Lean Bar High-Protein Meal Bar with Strawberry Yogurt Flavor (US), October 2019
                                                                    • Figure 47: Important considerations when choosing yogurt/yogurt drinks, by gender & age, May 2021
                                                                    • Figure 48: Important considerations when choosing yogurt/yogurt drinks, by parental status, May 2021
                                                                    • Figure 49: Important considerations when choosing yogurt/yogurt drinks, by region, May 2021
                                                                • Areas of Interest

                                                                  • Eye appeal is ‘buy’ appeal
                                                                    • Figure 50: Chobani Coconut Non-Dairy Treat with Blueberry on the Bottom (US), January 2021
                                                                    • Figure 51: Types of yogurt Canadians are interested in trying, May 2021
                                                                    • Figure 52: Top juice flavours (any rank), September 2016
                                                                    • Figure 53: Top flavours in spoonable dairy yogurt launches in North America (US & Canada), 2020
                                                                    • Figure 54: Gippsland Dairy Apple Pie Yogurt with Min-Ins (Australia), January 2021
                                                                  • Yogurt as a dessert resonates more with younger adults
                                                                    • Figure 55: Interest in yogurt with dessert flavours, by age, May 2021
                                                                    • Figure 56: Correspondence map – relationship between types of snacks eaten and dayparts, July 2016
                                                                    • Figure 57: Interest in yogurt that is creamier/thicker, men vs women, May 2021
                                                                  • Younger Canadians are more likely to express interest in a diverse range of ‘secondary’ ideas
                                                                    • Figure 58: Select areas of interest in yogurt, by age, May 2021
                                                                    • Figure 59: Dah! Organic Plain India-Style 100% Grass-Fed Lassi (US), July 2020
                                                                    • Figure 60: Oui by Yoplait Strawberry French Style Yogurt (US), August 2020
                                                                    • Figure 61: Norr Organic Blueberry & Lavender Probiotic Skyr (US), August 2020
                                                                    • Figure 62: Select areas of interest in yogurt, by parental status, May 2021
                                                                    • Figure 63: Siggi’s Mixed Berries Skyr with Almond Butter (US), August 2020
                                                                  • Interest in yogurt made from “lab-grown” milk is tepid at best
                                                                    • Figure 64: Interest in yogurt made from lab-grown milk, by age, May 2021
                                                                • Attitudes Toward Yogurt

                                                                  • COVID-19 inspires healthier snacking
                                                                    • Figure 65: Statements about snacking during the pandemic (% agree), May 2021
                                                                    • Figure 66: Statements about snacking during the pandemic (% agree), by age, May 2021
                                                                    • Figure 67: Statements about snacking during the pandemic (% agree), by parental status, May 2021
                                                                    • Figure 68: Statements about snacking during the pandemic (% agree), Chinese Canadians and South Asians vs overall population, May 2021
                                                                  • Canadians’ openness to plant-based yogurt is expanding
                                                                    • Figure 69: Attitudes toward plant-based/non-dairy yogurt and also the environment and yogurt (% agree), May 2021
                                                                    • Figure 70: Attitudes toward plant-based/non-dairy yogurt (% agree), by age, May 2021
                                                                    • Figure 71: Attitudes toward plant-based/non-dairy yogurt (% agree), South Asians vs overall population, May 2021
                                                                  • Yogurt is viewed as a satisfying and healthy snack
                                                                    • Figure 72: Attitudes toward yogurt being healthy, a substitute for indulgent treats and an ingredient to cook with (% agree), May 2021
                                                                    • Figure 73: Attitudes toward yogurt being an ingredient to cook with (% agree), South Asians vs overall population, May 2021
                                                                  • Demand for familiarity exceeds that of exploration
                                                                    • Figure 74: Attitudes toward familiarity and exploration around yogurt (% agree), May 2021
                                                                    • Figure 75: Attitudes toward familiarity and exploration around yogurt (% agree), 18-44s vs over-45s, May 2021
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Data sources
                                                                    • Consumer survey data
                                                                      • Sales Data
                                                                        • Forecast methodology
                                                                          • Mintel Trend Drivers
                                                                            • Abbreviations and terms
                                                                              • Abbreviations

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