Researching and Buying Technology Products - UK - June 2016
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“Brands’ presence needs to become device-agnostic in order to be able to convert shoppers into buyers at any point of the consumer journey regardless of the device they are on, thus eliminating the risk of losing them in the process of redirecting to another device/platform.”
– Sara Ballaben, Senior Technology Analyst
This report discusses the following key topics:
Consumers show a highly price-driven attitude when it comes to technology purchases, which results in online-only retailers being the most common reference point and most visited type of retailer when shopping around for these products. Specialist retailers that can offer expert opinions and advice follow in second position – a reflection of the fact that product specifications are the second most likely factor that consumers would prioritise when buying technology.
This Report investigates the process of researching and buying technology products in the UK, with a focus on the consumer journey to the purchase, both online and offline.
For the purposes of this Report, the phrase ‘technology products’ refers to four product categories surveyed and researched by Mintel – desktop/laptop computers, smartphones, tablets and televisions. These products were selected to provide a snapshot of purchasing habits in key technology sectors.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.