Researching and Buying Technology Products - UK - June 2016
“Brands’ presence needs to become device-agnostic in order to be able to convert shoppers into buyers at any point of the consumer journey regardless of the device they are on, thus eliminating the risk of losing them in the process of redirecting to another device/platform.”
– Sara Ballaben, Senior Technology Analyst
This report discusses the following key topics:
- What’s beyond multi-channel strategies?
- Trust and loyalty in the technology products market
Consumers show a highly price-driven attitude when it comes to technology purchases, which results in online-only retailers being the most common reference point and most visited type of retailer when shopping around for these products. Specialist retailers that can offer expert opinions and advice follow in second position – a reflection of the fact that product specifications are the second most likely factor that consumers would prioritise when buying technology.
This Report investigates the process of researching and buying technology products in the UK, with a focus on the consumer journey to the purchase, both online and offline.
For the purposes of this Report, the phrase ‘technology products’ refers to four product categories surveyed and researched by Mintel – desktop/laptop computers, smartphones, tablets and televisions. These products were selected to provide a snapshot of purchasing habits in key technology sectors.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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