Residential Flooring - US - July 2011
Residential flooring is defined as any floor covering used for private residences. While the main focus of this report is the residential flooring market, total market size figures, manufacturer sales, wholesale values, and retailer sales are rarely delineated on the basis of end users. Indeed, manufacturers and retailers also cater to nonresidential consumer, and thus, available data generally include sales to builders, contractors, and commercial consumers. Sales, trends, and segmentation data related to nonresidential consumers are thus sometimes discussed in this report, especially as they relate to the broader market.
The residential flooring market includes the following types of flooring:
- Area rugs
- Ceramic floor and wall tile
- Stone flooring
- Hardwood flooring
- Vinyl sheet and floor tile
- Laminate flooring
- Rubber flooring
Other flooring materials discussed within this report include linoleum and cork.
The report covers products that homeowners would buy and/or install for themselves, as well as products installed for consumers by professional homebuilders, contractors, and management companies in advance of or following the sale of a residence. Retail channels profiled include flooring specialty stores, home improvement stores, contractors, and other retailers selling flooring products directly to consumers.
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