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Residential Windows and Doors - UK - June 2019

Market Segmentation

There are a number of ways of segmenting the market, and the trends have been very different in many of the sectors. The segmentation used in this report concerns product type (doors, windows and conservatories) and the direct sell sector and contract sector (new house build and repairs, maintenance and improvement by builders rather than direct sell specialists).

Company Profiles

  • Anglian Windows
  • Epwin Group
  • Everest
  • Jeld-Wen UK
  • Rehau
  • Safestyle UK
  • VEKA

“2018 was a particularly difficult year for the residential doors, door frames, windows, window frames and conservatories sector. While new build activity is boosting demand the companies serving this sector tend to be different ones from serving the replacement market where there was particular disruption with the emergence (and subsequent demise) of a new competitor which specifically targeted the business of one of the three leading brands.”
– Terry Leggett, Senior Analyst

This report looks at the following areas:

  • Replacement industry structure changes about to happen?
  • Recycling set to grow

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • 2018 – a difficult year
              • Figure 1: The residential market for doors, door frames, windows, window frames and conservatories, 2014-18
            • Sectors showing different trends
              • Figure 2: Segmentation of residential window and door market, by application, 2014-18
            • Material changes
              • Figure 3: Material breakdown of window frames, 2018
              • Figure 4: Material breakdown for doors and door frames, 2018
            • A variety of influences
              • Figure 5: Proportion of homes in England fully double glazed, 2008-17
            • Differing prospects
              • Figure 6: Forecast residential market for doors, door frames, windows, window frames and conservatories, by sector, 2019-23
            • Companies and brands
              • National replacement companies
                • What we think
                • Issues and Insights

                  • Replacement industry structure changes about to happen?
                    • The facts
                      • The implications
                        • Recycling set to grow
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Very different development trends
                                • Going greener
                                  • Competition from other products
                                  • Market Size

                                    • 2018 – a difficult year
                                      • Figure 7: The residential market for doors, door frames, windows, window frames and conservatories, 2014-18
                                  • Market Segmentation - Application

                                    • Change in importance
                                      • Figure 8: Segmentation of residential window and door market, by application, 2014-18
                                  • Market Segmentation – Materials

                                    • The material dilemma
                                        • Figure 9: Material breakdown of window frames, 2018
                                        • Figure 10: Material breakdown for doors and door frames, 2018
                                    • Market Segmentation – Builders and Contract

                                      • Growing in importance
                                        • Figure 11: Development of the builders and contract market for windows and doors, 2014-18
                                        • Figure 12: Product segmentation in the builders/contract sector, 2014-18
                                        • Figure 13: Material and product segmentation in the builders/contract sector, 2014-18 (£ million)
                                    • Market Segmentation – Direct Sell

                                          • Figure 14: Development of the direct sell market for windows and doors, 2014-18
                                          • Figure 15: Product segmentation in the direct sell sector, 2014-18
                                          • Figure 16: Material and product segmentation in the direct sell sector, 2014-18 (£ million)
                                      • Market Forecast

                                        • Growth expectations
                                          • Figure 17: Forecast residential market for doors, door frames, windows, window frames and conservatories, 2019-23
                                        • Two tier development
                                          • Figure 18: Forecast residential market for doors, door frames, windows, window frames and conservatories, by sector, 2019-23
                                      • The Impact of the Economy

                                        • GDP
                                          • Figure 19: Quarterly GDP development, Q1 2015-Q1 2019
                                          • Figure 20: GDP quarterly development, by sector, 2004-19
                                          • Figure 21: Forecast GDP development, 2019-2023
                                      • Market Influences

                                        • Even the new builds are small
                                          • Figure 22: Average areas of properties built, by decade 1930s-2010s (square meters and number of bedrooms)
                                        • Housing stock – England
                                          • Figure 23: Composition of housing stock in England, 2014-18
                                          • Figure 24: Types of dwellings in the English housing stock, 2017
                                          • Figure 25: Age profile of dwellings in English housing stock
                                        • Housing stock – Wales
                                          • Figure 26: Composition of housing stock in Wales, 2013-17
                                        • Housing stock – Scotland
                                          • Figure 27: Composition of housing stock in Scotland, 2012-16
                                        • Are we reaching replacement market saturation?
                                          • Figure 28: Proportion of homes in England fully double glazed, 2008-17
                                          • Figure 29: Implied expansion of fully double glazed homes in England, 2009-17
                                      • Market Drivers

                                        • Overview
                                          • New house building
                                            • Figure 30: Segmentation of housing new construction output, 2014-18
                                            • Figure 31: UK house building completions, 1970-2018
                                            • Figure 32: Comparison of social and private housing completions, 1970-2018
                                          • Number of households
                                            • Figure 33: Number of UK households, 1991-2017
                                            • Figure 34: Size of households, 2017
                                          • Home ownership
                                            • Figure 35: % of families (singles or couples) by housing tenure, 1961-2018
                                          • House prices
                                            • Figure 36: Annual UK house price changes, February 2006-19
                                          • Housing transactions
                                            • Figure 37: Residential property transactions in the UK, by country, 2006-19 financial years (number)
                                          • Housing repair & maintenance expenditure
                                            • Figure 38: Housing repair and maintenance spending, by sector, 2014-18
                                        • Companies and Brands – What You Need to Know

                                          • 2018 – a tumultuous year
                                            • Branding
                                              • Increasingly sophisticated market
                                              • Industry Structure

                                                • Introduction
                                                  • Metal doors and frames
                                                    • Figure 39: Development of the metal doors and window frames industry, 2014-18
                                                  • PVCu doors and frames
                                                    • Figure 40: Development of the PVCu doors and window frames industry, 2014-18
                                                  • Timber doors and frames
                                                    • Figure 41: Development of the Timber doors and window Frames sector, 2014-18
                                                • Competitive Strategies

                                                  • Diversification
                                                    • The cost protection marketing opportunity
                                                      • Variation for an increasingly sophisticated market
                                                        • Local presence
                                                        • Company Profiles

                                                          • Anglian Windows
                                                            • Activity
                                                              • Performance
                                                                • Figure 42: Financial development of Anglian Windows, 2014-18 (£ 000)
                                                              • Strategy
                                                                • Epwin Group
                                                                  • Activity
                                                                    • Performance
                                                                      • Figure 43: Financial development of Epwin Group, 2014-18 (£ million)
                                                                    • Strategy
                                                                      • Everest
                                                                        • Activity
                                                                          • Performance
                                                                            • Figure 44: Financial development of Everest, 2013-17 (£ million)
                                                                          • Strategy
                                                                            • JELD-WEN
                                                                              • Activity
                                                                                • Performance
                                                                                  • Figure 45: Financial Development of JELD-WEN, 2013-17
                                                                                • Strategy
                                                                                  • Rehau
                                                                                    • Activity
                                                                                      • Performance
                                                                                        • Figure 46: Financial development of Rehau, 2013-17 (£ 000)
                                                                                      • Strategy
                                                                                        • Safestyle UK
                                                                                          • Activity
                                                                                            • Performance
                                                                                              • Figure 47: Financial development of Safestyle, 2014-18 (£ million)
                                                                                            • Strategy
                                                                                              • VEKA
                                                                                                • Activity
                                                                                                  • Performance
                                                                                                    • Figure 48: Financial development of VEKA, 2014-18 (£ 000)
                                                                                                  • Strategy
                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                      • Abbreviations
                                                                                                        • Methodology
                                                                                                        • Further Sources and Contacts

                                                                                                          • Trade associations
                                                                                                            • Trade magazines
                                                                                                              • Trade events

                                                                                                              Residential Windows and Doors - UK - June 2019

                                                                                                              US $1,272.90 (Excl.Tax)