Restaurant Beverage Trends - US - April 2009
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While the recession has squarely hit the restaurant industry, that does not mean restaurant beverage innovation has stopped. To the contrary, in an environment where consumers are greeting expensive beverages less enthusiastically, the industry has worked hard to adapt.
This report assesses the current state of beverage affairs, with an eye toward long-term trends such as health and wellness, premium and flavor innovation—and assesses them with respect to alcoholic and non-alcoholic beverages. The report helps industry participants answer the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.