Restaurant Breakfast and Brunch Trends - US - September 2018
"Breakfast habits are shifting to fit consumers’ busy schedules and include more snacking, less traditional breakfast foods, and eating on-the-go during the morning hours. Operators should stress the productivity and health benefits of breakfast to appeal to the growing number of young consumers less likely to prioritize the morning meal. To attract weekday customers, operators should leverage technology to enable easier ordering while offering convenient portable options. For weekend and special occasions, operators should offer a diverse menu with both traditional and innovative menu options to appeal to consumers’ desire for variety."
- Hannah Spencer, Foodservice Analyst
This Report looks at the following areas:
- Younger consumers are interested in nontraditional options
- On-the-go options appeal to busy consumers
- Menu variety is crucial to breakfast/brunch
- Coffee draws consumers in
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