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Restaurant Decision Making Process - US - December 2017

"As a whole, the restaurant industry continues to grow with total revenues reaching approximately $569 billion in 2017. However, many restaurants face an uncertain future due to shifting consumer dining preferences and an overabundance of restaurants in the market. It’s harder than ever for individual restaurants to stand out in the market but restaurants that provide a unique memorable experience will garner consumer attention."
- Caleb Bryant, Senior Foodservice Analyst

This report looks at the following areas:

  • Venues outside traditional restaurants are trending
  • Restaurants can’t be all things to all consumers

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Venues outside traditional restaurants are trending
            • Figure 1: Restaurant competitor utilization, October 2017
          • Restaurants can’t be all things to all consumers
            • Figure 2: Restaurant attitudes, October 2017
          • The opportunities
            • The restaurant industry continues to grow
              • Figure 3: Total US revenues and fan chart forecast of full-service restaurants, limited service restaurants, and other eating places*, at current prices, 2012-22
            • Opportunity to expand beyond traditional associations
              • Figure 4: FSR vs LSR attitudes, October 2017
            • Price, recommendations, and location drive new restaurant trial
              • Figure 5: Restaurant visitation motivators, October 2017
            • What it means
            • The Market – What You Need to Know

              • Market as a whole continues to grow
                • FSRs fall behind LSRs
                  • Economic conditions are ideal for restaurants
                  • Market Size and Forecast

                    • Restaurant sales grow steadily
                      • Figure 6: Total US revenues and fan chart forecast of full-service restaurants, limited service restaurants, and other eating places*, at current prices, 2012-22
                      • Figure 7: Total US revenues and fan chart forecast of full-service restaurants, limited service restaurants, and other eating places*, at current prices, 2012-22
                  • Market Breakdown

                    • Growth of LSRs outpacing that of FSRs
                      • Figure 8: Total US revenues and fan chart forecast of full-service restaurants, at current prices, 2012-22
                      • Figure 9: Total US revenues and fan chart forecast of full-service restaurants, at current prices, 2012-22
                      • Figure 10: Total US revenues and fan chart forecast of limited service restaurants and other eating places*, at current prices, 2012-22
                      • Figure 11: Total US revenues and fan chart forecast of limited service restaurants and other eating places*, at current prices, 2012-22
                      • Figure 12: Total revenues for restaurants and other eating places, by segment share, at current prices, 2015-22
                  • Market Perspective

                    • Evolving foodservice landscape
                      • Retailers turn into foodservice destinations
                        • C-stores experience strong foodservice sales growth
                          • Figure 13: Total US sales and fan chart forecast of c-store foodservice sales, at current prices, 2011-21
                        • Meal kits may bridge the gap between retail and foodservice
                        • Market Factors

                          • Consumers have rosy economic outlook
                            • Figure 14: Consumer Sentiment Index, January 2007-September 2017
                            • Figure 15: Opinion on current financial situation, Q2-Q4 2017
                          • HHs with children decline
                            • Figure 16: Percentage of total households, by presence of related children, 2006-16
                          • Consumers are spending more at restaurants while on vacation
                            • Figure 17: Expenditures on US tourism-related goods and services, by segment, at current prices, 2014 and 2016
                          • Foodies shape the future of foodservice
                            • Figure 18: Foodie attitudes, October 2017
                            • Figure 19: Food attitudes, Spring 2013-17
                            • Figure 20: Foodie dining habits, June 2017
                        • Key Players – What You Need to Know

                          • Convenience is front and center at restaurants
                            • Overexpansion plagues the market
                            • What’s Working?

                              • “Fast food” redefined
                              • What’s Struggling?

                                • Too many choices not enough time or money
                                • What’s Next?

                                  • Ties between social media and restaurants grow stronger
                                    • Hotels up their dining programs
                                      • Food halls offer hope to new chefs entering the crowded market
                                      • The Consumer – What You Need to Know

                                        • Word of mouth drives most new restaurant trials
                                          • Consumers visit a variety of nonrestaurants for meals
                                            • Strong associations exist between FSRs and LSRs
                                            • Restaurant Visitation

                                              • Chain restaurants dominate the foodservice landscape
                                                • Figure 21: Restaurant visitation, October 2017
                                              • Restaurant visitation largely based on age, income
                                                • Figure 22: Restaurant visitation, by age and HH income, October 2017
                                              • Casual dining chains need to attract multicultural consumers
                                                • Figure 23: Restaurant visitation, by race/ethnicity, October 2017
                                              • Feeding the family
                                                • Figure 24: Restaurant visitation, by parents and age, October 2017
                                                • Figure 25: Restaurant visitation, by age of child/children, October 2017
                                              • QSRs appeal to calorie carefree consumers
                                                • Figure 26: Restaurant visitation, by restaurant consumer types, October 2017
                                              • Foodies are fans of all restaurant types
                                                • Figure 27: Restaurant visitation, by foodie attitudes, October 2017
                                              • Consumers generally visit a few restaurant types
                                                • Figure 28: Repertoire analysis – restaurant visitation, October 2017
                                                • Figure 29: Repertoire analysis – restaurant visitation, five or more restaurant types, by demographics, October 2017
                                            • KDAs

                                              • Methodology
                                                • Taste and consistency are important across segments
                                                  • Figure 30: Key drivers of satisfaction with different restaurants, October 2017
                                              • Restaurant Visitation Motivators

                                                • Word of mouth is key for new restaurants
                                                    • Figure 31: Restaurant visitation motivators, October 2017
                                                  • Younger women motivated by online reviews
                                                    • Figure 32: Restaurant visitation motivators, by age and gender, October 2017
                                                  • Ambiance is part of the dining experience for foodies
                                                    • Figure 33: Restaurant visitation motivators, by foodie attitudes, October 2017
                                                  • Large overlap between food halls and fine dining
                                                    • Figure 34: Restaurant visitation motivators, by restaurant type visitors, October 2017
                                                • Restaurant Competitors

                                                  • Foodservice grows in nontraditional channels
                                                      • Figure 35: Restaurant competitor utilization, October 2017
                                                    • iGen/Millennials get food from many sources
                                                      • Figure 36: Restaurant competitor utilization, by generations, October 2017
                                                    • Hispanics are key consumers for foodservice in retail concepts
                                                      • Figure 37: Restaurant competitor utilization, by Hispanic origin, October 2017
                                                    • Restaurant competitors also appeal to foodies
                                                      • Figure 38: Restaurant competitor utilization, by foodie attitudes, October 2017
                                                  • Restaurant Attitudes

                                                    • Balancing the wants and needs of consumers
                                                      • Figure 39: Restaurant attitudes, October 2017
                                                    • Nonfoodies want the basics
                                                      • Figure 40: Restaurant attitudes, by foodie attitudes, October 2017
                                                    • Demographic profiles: restaurant consumer types
                                                      • Restaurant hobbyists
                                                        • Figure 41: Restaurant hobbyists demographic profile, October 2017
                                                      • Special occasion only diners
                                                        • Figure 42: Special occasion only diners demographic profile, October 2017
                                                      • Calorie carefree
                                                        • Figure 43: Calorie carefree consumers demographic profile, October 2017
                                                      • Deal seekers
                                                        • Figure 44: Deal seekers demographic profile, October 2017
                                                      • Just play the hits
                                                        • Figure 45: Just play the hits consumers demographic profile, October 2017
                                                      • Organic enthusiasts
                                                        • Figure 46: Organic enthusiasts demographic profile, October 2017
                                                    • FSR vs. LSR Attitudes

                                                      • The strengths and weaknesses of FSRs and LSRs
                                                        • Figure 47: FSR vs LSR attitudes, October 2017
                                                    • Appendix – Data Sources and Abbreviations

                                                      • Data sources
                                                        • Sales data
                                                          • Fan chart forecast
                                                            • Consumer survey data
                                                              • Consumer qualitative research
                                                                • Abbreviations and terms
                                                                  • Abbreviations
                                                                    • Terms
                                                                    • Appendix – The Market

                                                                        • Figure 48: Total US revenues and forecast for full-service and limited service restaurants and other eating places*, at inflation-adjusted prices, 2012-22
                                                                        • Figure 49: Total US revenues and forecast for full-service restaurants, at inflation-adjusted prices, 2012-22
                                                                        • Figure 50: Total US revenues and forecast for limited service restaurants and other eating places*, at inflation-adjusted prices, 2012-22
                                                                    • Appendix – The Consumer

                                                                        • Figure 51: Households, by presence of related children, 2006-16

                                                                    Restaurant Decision Making Process - US - December 2017

                                                                    US $4,395.00 (Excl.Tax)