Restaurant Decision Making Process - US - October 2019
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The purpose of this report is to analyze consumers’ attitudes, behaviors, and perceptions surrounding the restaurant decisionmaking process. It will also examine how the restaurant decisionmaking process varies across demographics, generations, regions, and by race.
Market size estimates and forecasts in this Report are segmented as follows:
"Mintel forecasts moderate growth in the restaurant industry, buoyed by a positive macroeconomic landscape that allows consumers to spend more on AFH (away from home) dining. However, on-premise dining is challenged by the abundance of prepared food choices, including food from retailers, food trucks, meal kits and delivery services. Opportunities lie in continuing to develop fresh, tasty menu items that balance indulgence and nutrition, while taking a flexible, innovative approach to new technologies available to order, serve, deliver and market foods."
- Amanda Topper, Associate Director - Foodservice
This report looks at the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.