Retail Banking and Credit Unions - US - February 2017
There are few industries that reach as many consumers across the US like financial services do. Nearly 100% of American consumers currently own some sort of financial account at a retail bank or credit union and are affected by the proliferation of financial technology, products, and trends. The total number of banks and credit unions has been declining but the number of accounts, credit union memberships, and overall deposits continues to rise. While the industry may change with technological developments, financial accounts remain an almost universal need.
This report examines the following issues:
- Consumers slow to adopt mobile payment apps from banks
- Interest in diversifying accounts could hurt FSI loyalty
- Most do not use a credit card issued by their bank/credit union
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