Retailing in Emerging Markets - Europe - May 2009
This report covers nine markets that we consider to be the emerging markets in Europe: eight in Central and Eastern Europe plus Turkey. Previous editions of this report have also included Slovenia, but we now feel that this is sufficiently developed to no longer be included as an emerging market.
We also looked at including markets such as Ukraine, FYROM and Serbia but feel that it is still too early to include these markets in the same context. However, we will continue to review this.
The Czech Republic, Hungary and Poland are not included in this report as they are covered in detail in our standard retail sector reports. Please see:
- DIY Retailing in Europe – January 2008
- Electrical Retailing in Europe – May 2008
- Clothing Retailing in Europe – September 2008
- Food Retailing in Europe – November 2008
- Home Shopping in Europe – March 2009
- Telecoms Retailing in Europe – April 2009.
In each country section, we have endeavoured to cover the leading retailers, including private companies, public companies and co-operatives. We have included major and mini profiles of the leading retailers in these markets – we have covered the leading retailer in each country and have selected others that we believe are important on a regional basis or are of particular interest. It is not necessarily intended to represent the largest retailers in the region, nor to provide exhaustive coverage.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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