Roadside Catering - UK - October 2014
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The prevalence of major fast food providers, such as McDonald’s and Burger King, and traditional preconceptions about the quality of the food served in them, has meant that roadside outlets have become synonymous with unhealthy, lower-quality foods. Going forward, roadside service stations and restaurants could alter this perception and bolster usage by increasing their healthy food offering, as well as continuing to improve the quality of the food they offer.”
- Jack Duckett, Consumer Lifestyles Analyst
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