RTD Smoothies - US - December 2012
- Related Reports
- milk and dairy drinks
- December 2012
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“The RTD smoothie category is characterized by low market penetration, especially in comparison to that of made-to-order smoothies. The good news for RTD smoothie makers is that they can use the heightened consumer exposure to smoothie brought about by the popularity of fast-food smoothies to increase consumer awareness of RTD products.”
– Sarah Day Levesque, Food and Beverage Analyst
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