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Two key areas of East Africa and Southern Africa dominate the safari industry and the market is slowly changing to embrace stricter conservation controls to protect the animals and their habitats and at the same time provide a better quality of safari to the visitor.

East Africa is characterised by a higher density of tourists, hotel-styled lodges, mini-vans with pop-up roofs, and in some areas, queues of vehicles that track through the national parks. There are fewer private reserves than in the South, although the number of private conservation areas is increasing. Kenya and Tanzania are home to the world’s greatest wildlife spectacle – the ‘Great Migration’ between the Masai Mara in the North, to the Serengeti.

Southern Africa is dominated by huge land concessions owned or leased by luxury safari camp operators, luxury tented safari camps and huge tracts of wilderness areas with very low tourist densities. With average camp sizes of 10-16 people and only one or two vehicles for the entire concession, it is possible to drive all day and not encounter anything but wilderness and wildlife. However, not all the parks in the South fall into this category, with some generating high numbers of visitors and facing the same environmental and visitor-carrying capacity issues as those in East Africa.

With Africa being more accessible than at any time previously, the popularity of safari holidays is growing rapidly, and consequently, the most popular destinations have to adapt to cope with extra pressure from tourist arrivals. However, those less well-known and off the beaten track destinations are being presented with new opportunities from this emerging demand.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

        • Definition
        • History of Safaris

          • Destinations

              • East Africa
                • Figure 1: Selected National Parks in East Africa
              • Kenya
                • Tanzania
                  • Uganda
                    • Rwanda
                      • Southern Africa
                        • Figure 2: Selected National Parks and Game Reserves in Southern Africa
                      • Botswana
                        • Madagascar
                          • Malawi
                            • Namibia
                              • South Africa
                                • Private Reserves in South Africa
                                  • Zambia
                                    • Zimbabwe
                                      • Transfrontier Conservation Areas (TFCA)
                                        • Figure 3: Selected Transfrontier Conservation Areas (TFCA) and parks in Southern Africa, 2012
                                      • North, Central and West Africa
                                      • The Safari Experience

                                          • Length of a safari
                                            • Safari lodging
                                              • National parks accommodation
                                                • Kruger National Park, South Africa
                                                  • Tsavo National Park, Kenya
                                                    • Ruaha National Park, Tanzania
                                                      • South and North Luangwa National Parks, Zambia
                                                        • Chobe and Moremi National Parks, Botswana
                                                          • Etosha National Park, Namibia
                                                            • Private resorts, lodges and tented camps
                                                              • Figure 4: Selected top lodges and camps in Africa
                                                            • Mobile camping safaris
                                                              • Safari types
                                                                • 4x4 safaris
                                                                  • Walking safaris
                                                                    • Fly-in safaris
                                                                      • River safaris
                                                                        • Safaris by horseback
                                                                          • Balloon safaris
                                                                            • Luxury safaris by train
                                                                              • Figure 5: Luxury train safaris in Africa, 2013
                                                                            • Safari segments
                                                                              • Photographic safaris
                                                                                • Figure 6: Selected camps for photographers in Africa, 2012
                                                                              • Family safaris
                                                                                  • Figure 7: Selected family-friendly safari lodges, 2012
                                                                                • Weddings and honeymoons
                                                                                    • Figure 8: Selected African Safari destinations for weddings and honeymoons
                                                                                • Safari Partners

                                                                                    • Hunting
                                                                                      • Fishing
                                                                                        • Marine life watching
                                                                                          • Beach
                                                                                            • Wine and food
                                                                                              • Soft adventure
                                                                                              • The Safari-Goer

                                                                                                  • Consumer profiles
                                                                                                    • Wildlife tourists
                                                                                                      • The eco-tourist
                                                                                                        • The adventure tourist
                                                                                                          • Motivational research
                                                                                                            • Figure 9: Motivational Visitor Research, Kruger National Park, 2001-07
                                                                                                        • Profiles of Selected Tour Operators

                                                                                                            • Africa Odyssey
                                                                                                              • Africa, USA
                                                                                                                • Imagine Africa
                                                                                                                  • Kenya Walking Safaris
                                                                                                                    • Micato Safaris
                                                                                                                      • Okavango Horse Safaris, Botswana
                                                                                                                        • SafariBookings
                                                                                                                          • Figure 10: SafariBookings user ratings of Safari destinations, 2013
                                                                                                                        • The Africa Adventure Company
                                                                                                                          • Wilderness Safaris
                                                                                                                            • Zambezi Travel and Safari Company
                                                                                                                            • What Next?

                                                                                                                              • Mass tourism threatens African wildlife
                                                                                                                                • High-tariff, low-volume tourism key to sustainability
                                                                                                                                  • What we think

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