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Description

Description

What you need to know

Rise in disposable income and willingness to pay

The share of wallet spent on personal grooming is on the rise, with consumers being confident of their financial stability. The youth have aspirations and desires to look good and spend their earnings on themselves, be it beauty products, food or fashion.

Men have an increased focus on grooming

Men are now prioritising their appearance and grooming and want to look good and presentable. The age-old barbershop still remains the go-to place for men; however, they are also visiting new-format salons for specialised services.

Social media is fuelling the desire to look good

The youth of today is living in the digital age and is more connected on social media. They receive gratification and approval online and this drives their desire to groom themselves. Additionally, celebrity presence on social media and their activities trigger aspirational action among consumers.

Make at-home services easier with format innovations; use hair and nail services to anchor loyalty in salon business.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Top convenience claims in beauty & personal care, 2017-18
  2. Key trends

    • Key drivers
    • Global drivers and how they are playing out in India
  3. consumer insights

    • [Graph] India: "Which beauty services have you had in the last six months? Please select all that apply", 2019
    • Chapter 1: Hair services
    • [Graph] India: "How frequently have you used the service of a beauty professional (either by visiting a parlour/salon or calling a professional at home)?", hair services, 2019
    • [Graph] India: "How frequently have you used the service of a beauty professional (either by visiting a parlour/salon or calling a professional at home) in the last six months?", 2019
    • Chapter 2: Nail services
    • [Graph] India:"Which beauty services have you had in the last six months?",select services,2019
    • Chapter 3: Salon service features
  4. market applications

    • Opportunities
    • Who's innovating
    • Global innovations
  5. appendix

    • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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