Salons and Salon Services – Indian Consumer – 2019
US $2,495.00 (Excl.Tax)Excl. Tax Buy Now
Rise in disposable income and willingness to pay
The share of wallet spent on personal grooming is on the rise, with consumers being confident of their financial stability. The youth have aspirations and desires to look good and spend their earnings on themselves, be it beauty products, food or fashion.
Men have an increased focus on grooming
Men are now prioritising their appearance and grooming and want to look good and presentable. The age-old barbershop still remains the go-to place for men; however, they are also visiting new-format salons for specialised services.
Social media is fuelling the desire to look good
The youth of today is living in the digital age and is more connected on social media. They receive gratification and approval online and this drives their desire to groom themselves. Additionally, celebrity presence on social media and their activities trigger aspirational action among consumers.
Make at-home services easier with format innovations; use hair and nail services to anchor loyalty in salon business.
Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report
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