Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Develop a gradual plan for salt reduction, link sugar reduction with naturalness and inform and educate consumers on the benefits of sugar and salt reduction.

Rushikesh Aravkar, Food & Drink Analyst, India

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] Global vs India: Average sodium (mg per 100g/ml) by select food and drink category, Mar 2017-Feb 2020
    • [Graph] Global vs India: Average sugars (g per 100g/ml) in select food and drink categories, Mar 2017-Feb 2020
  2. Key trends

    • Global trends and how they are playing out in India
    • Key drivers

    • [Graph] India: Consumers trying to reduce the amount of salt and sugar they consume, by age group, Dec 2019
    • Attitudes to salt reduction
    • [Graph] India: Consumers trying to reduce their salt intake, by age group, Dec 2019
    • [Graph] India: Select attitudes and behaviours related to salt/sodium, by socio-economic class, Dec 2019
    • [Graph] India: Interest in low/reduced salt snack foods, Dec 2019
    • Attitudes to sugar reduction
    • [Graph] India: Percentage of consumers reducing sugar consumption, by age, Dec 2019
    • [Graph] India: Interest in low/reduced sugar foods, Dec 2019
  4. Market applications

    • Opportunities
    • [Graph] India: Percentage of food launches that feature select claims, Mar 2015-Feb 2020
    • [Graph] India: percentage of drink launches that feature select claims, Mar 2015 - Feb 2020
    • [Graph] India: Top 10 food and drink categories for low/no/reduced sugar claims, Mar 2017-Feb 2020
    • [Graph] India: Percentage of food and drink launches that contain sugar/carb sweeteners, Mar 2015-Feb 2020
    • [Graph] India: Types of functional fibre ingredients found in food and drink launches that contain functional fibres and carry a low/no/reduced sugar claim, Mar 2015-Feb 2020
    • Global innovations
  5. Appendix

    About the report

    This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Trusted by companies. Big and small.

    • bell
    • boots
    • google
    • samsung
    • allianz
    • kelloggs
    • walgreens
    • redbull
    • unilever
    • Harvard
    • pinterest
    • new-york-time