Salty Snacks - Canada - April 2019
Covered in this report
For the purposes of this report, Mintel has used the following definition of salty snacks. These definitions reflect the categories asked about in soliciting consumer feedback on the segment and the definition used by Mintel Market Sizes to size value and volume of the market in Canada.
Salty snack categories (consumer feedback):
- Potato chips
- Cheese-flavoured snacks (eg Cheetos, cheese puffs)
- Tortilla chips (eg Doritos, Tostitos)
- Meat snacks (eg beef jerky, Slim Jims)
- Vegetable snacks (eg kale chips)
- Rice-based snacks (eg rice cakes, rice chips)
- Snack mixes (eg trail mix)
"Salty snack consumption is on the rise in Canada. The industry continues to adapt to evolving consumer needs, and it is reaping the benefits. While consumers first and foremost see salty snacks as a treat and a means to satisfy their cravings, the majority of eaters of salty snacks also indicate that they wish there were more healthy options. Furthermore, a segment of consumers, and particularly younger consumers, have a more flexible view of what salty snacks can deliver to them aside from being an indulgence. With this consideration in mind, understanding what consumers are looking for in salty snacks is essential for companies to capitalize on the growth of what is a competitive industry."
Joel Gregoire, Associate Director - Food & Drink
This report will look at the following areas:
- Competitive environment represents a challenge to sales growth
- Consumers point to sodium and fat as the main barriers to eating salty snacks more often
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