Salty Snacks - Canada - February 2015
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“As consumers snack during many diverse occasions, manufacturers will be tasked with meeting their varying need states. While some consumers look for healthier salty snacks, others like to indulge on various varieties and flavours and prefer taste above all else.”
- Andrew Zmijak, Consumer Behaviour and Social Media
This report covers the following areas:
With retail sales of snack foods to continue to grow at a steady pace in the coming years, the salty snack industry in Canada will remain a healthy environment with room for niche market products/brands to evolve and grow.
Consumers’ routine purchase of many items in the salty snacks category, as well as the increased number of immigrants, the aging population and changing consumer preferences towards healthier products will help support the growth. Certain demographic groups prefer specific types of salty snacks, with age, household size, presence of children and household income shaping these consumer demands. Additionally, a faster pace of life for consumers will see an increased demand for on-the-go sized items with healthier options and re-sealable packaging in order to help meet the needs of the modern consumer.
The primary focus of this report will be based on the results of Mintel’s exclusive consumer research and focuses on salty snack usage patterns, consumption occasions, consumer attitudes, attributes and associations with salty snacks. As well, trends/innovations and profiles of major salty snacks brands in the Canadian market are explored.
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.