Salty Snacks - China - February 2016
“Flavour is the most important point of attraction when people choose salty snacks. Manufacturers should invest in wider array of flavour horizons. Meanwhile, bold innovation in product format and packaging are also worth investing in developing, especially for the purpose of pitching young people and competing with imported snacks. Brands could also learn from online snack food brands and adopt innovative brand strategies to stay active.”
– Karen Liu, Senior Research Analyst
This report examines the following areas:
- Engaging with young consumers
- Domestic manufacturers should improve healthy perceptions and packaging design
- Driving online sales of salty snacks
Bold innovation on product format and packaging design helps to attract young consumers more effectively, since they are seeking more unique eating experiences.
Health benefits is the key driver that encourages consumers to eat more imported salty snacks. Domestic manufacturers need to work on improving the nutritional value of salty snacks to be able to compete with the imported ones. This can be done by adding healthier ingredients and removing unhealthy ones.
Online retailing is becoming an important venue to purchase salty snacks. Traditional brands of salty snacks could learn from the successful online snack food brands and adopt innovative strategies to reinvigorate various products.
This report covers the following types of salty snacks: nuts, seeds, crisps and other salty snacks. Other salty snacks include popcorn, potato/corn/vegetable root-based puffed snacks.
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