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Salty Snacks - Europe - July 2010

The UK salty snacks market is over twice the size of any other key European market, thanks to the Britons’ love of potato crisps. Throughout the ‘Big 5’, however, sales have grown, supported by busier lifestyles, which have led to increased snacking, including on-the-go, and the growing availability and popularity of rice and corn snacks, which suppliers often position as a healthier alternative to potato-based snacks.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Growing sales
                • Health trends shape product offer
                  • New flavours
                    • Potato-based snacks dominate
                      • Core consumers
                        • Attitudinal differences
                        • European Market Size and Forecast

                          • Key points
                            • UK market by far the biggest
                              • Figure 1: Retail value sales, by country, 2004-13
                              • Figure 2: Retail value sales of salty snacks, by country, 2004-13
                            • Health trend affects volume sales
                              • Figure 3: Retail volume sales of salty snacks, by country, 2004-13
                              • Figure 4: Retail volume sales of salty snacks, by country, 2004-13
                            • Increased per capita expenditure
                              • Figure 5: Spend per capita, by country, 2004-08
                              • Figure 6: Spend per capita, by country, 2004-08
                          • Market Segmentation

                            • Key points
                              • Potato-based snacks take the largest share in German sales
                                • Figure 7: Market segmentation, by volume, France, 2008
                                • Figure 8: Market segmentation, by value, France, 2008
                                • Figure 9: Market segmentation, by volume, Germany, 2008
                                • Figure 10: Market segmentation, by value, Germany, 2008
                              • Nuts and dried fruit take the lion’s share in Spain
                                • Figure 11: Market segmentation, by volume, Spain, 2008
                                • Figure 12: Market segmentation, by value, Spain, 2008
                              • Crisps dominate in the UK
                                • Figure 13: Market segmentation, by value, UK, 2008
                            • Companies and Product Innovation

                              • Key points
                                • Global region
                                  • Figure 14: Percentage of new product launches in salty snacks, by global region, 2009
                                • European region
                                  • Figure 15: Percentage of new product launches in salty snacks, by top ten European countries, 2009
                                • Salty snacks by category
                                  • Figure 16: Percentage of new product launches, by country, 2006-09
                                • Salty snacks by top five claims
                                  • Figure 17: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, by sub-category, 2009
                                • Salty snacks by top ten flavours
                                  • Figure 18: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, by sub-category, 2009
                                • Brands vs private label
                                  • Figure 19: Percentage of private label launches vs branded launches, in Europe, 2009
                                • France – Salty snacks
                                  • New product launches by category and top flavour
                                    • Figure 20: Percentage of new product launches in France, by category, 2006-09
                                    • Figure 21: Top five flavours on new product development, France, 2006-09
                                  • Top claims
                                    • Figure 22: Top five claims on new product development, France, 2006-09
                                  • Most innovative products
                                    • Special editions
                                      • Innovative flavours
                                        • Reduced fat
                                          • Wholegrain snacks
                                            • Germany – Salty snacks
                                              • New product launches by category and top claim
                                                • Figure 23: Percentage of new product launches in Germany, by category, 2006-09
                                                • Figure 24: Top five flavours on new product development, Germany, 2006-09
                                              • Top claims
                                                • Figure 25: Top five claims on new product development, Germany, 2006-09
                                              • Most innovative products
                                                • Healthier snacks
                                                  • Innovative funny-frisch peanuts
                                                    • Organic offering
                                                      • Corn and rice snacks
                                                        • Italy – Salty snacks
                                                          • New product launches by category and top claim
                                                            • Figure 26: Percentage of new product launches in Italy, by category, 2006-09
                                                            • Figure 27: Top five flavours on new product development, Italy, 2006-09
                                                          • Top claims
                                                            • Figure 28: Top five claims on new product development, Italy, 2006-09
                                                          • Most innovative products
                                                            • Nutritious nuts
                                                              • Snacks with surprise
                                                                • Lighter products
                                                                  • Extra virgin olive oil as an ingredient
                                                                    • Spain – Salty snacks
                                                                      • New product launches by category and top flavour
                                                                        • Figure 29: Percentage of new product launches in Spain, by category, 2006-09
                                                                        • Figure 30: Top flavours on new product development, Spain, 2006-09
                                                                      • Top claims
                                                                        • Figure 31: Top claims on new product development, Spain, 2006-09
                                                                      • Most innovative products
                                                                        • Healthy does it
                                                                          • Extra crunchy
                                                                            • Convenience matters
                                                                              • Corn snacks
                                                                                • UK – Salty snacks
                                                                                  • New product launches by category and top flavour
                                                                                    • Figure 32: Percentage of new product launches in salty snacks in UK, by category, 2006-09
                                                                                    • Figure 33: Top flavours on new product development, UK, 2006-09
                                                                                  • Top claims
                                                                                    • Figure 34: Top claims on new product development, UK, 2006-09
                                                                                  • Most innovative products
                                                                                    • Vegetarian products
                                                                                      • Flavour innovation
                                                                                        • Brand extensions
                                                                                          • Grab-and-go packaging
                                                                                          • The Consumer

                                                                                            • Key points
                                                                                              • Cultural preferences
                                                                                                • Figure 35: Penetration of salty snacks, by country, 2009
                                                                                              • British love of crisps
                                                                                                • Figure 36: Penetration and frequency of eating potato crisps, tortilla and corn snacks, by country, 2009
                                                                                                • Figure 37: Penetration and frequency of eating other savoury snacks, by country, 2009
                                                                                                • Figure 38: Penetration and frequency of eating nuts & dried fruit, by country, 2009
                                                                                              • Trends in product penetration
                                                                                                • Figure 39: Trends in potato crisps, tortilla & corn snacks, by country, 2005-09
                                                                                                • Figure 40: Trends in other savoury snacks, by country, 2005-09
                                                                                                • Figure 41: Trends in nuts and dried fruits, by country, 2005-09
                                                                                              • Consumer attitudes
                                                                                                • Figure 42: Attitudes towards eating, by country, 2009
                                                                                              • Product penetration by demographics
                                                                                                • Figure 43: Demographics, France, 2009
                                                                                                • Figure 44: Demographics, Germany, 2009
                                                                                                • Figure 45: Demographics, GB, 2009
                                                                                                • Figure 46: Demographics, Spain, 2009
                                                                                            • Appendix – Market Segmentation

                                                                                                • Figure 47: Market segmentation, by volume, Austria, 2008
                                                                                                • Figure 48: Market segmentation, by volume, Belgium, 2008
                                                                                                • Figure 49: Market segmentation, by value, Belgium, 2008
                                                                                                • Figure 50: Market segmentation, by value, Hungary, 2008
                                                                                                • Figure 51: Market segmentation, by value, Ireland, 2008
                                                                                                • Figure 52: Market segmentation, by volume, Netherlands, 2008
                                                                                                • Figure 53: Market segmentation, by value, Netherlands, 2008
                                                                                            • Appendix – Market Size and Forecast Data

                                                                                                • Figure 54: Retail value sales, by country, 2004-13
                                                                                                • Figure 55: Retail value sales of salty snacks, by country, 2004-13
                                                                                                • Figure 56: Retail volume sales of salty snacks, by country, 2004-13
                                                                                                • Figure 57: Retail volume sales of salty snacks, by country, 2004-13
                                                                                                • Figure 58: Spend per capita, by country, 2004-08
                                                                                                • Figure 59: Spend per capita, by country, 2004-08

                                                                                            Salty Snacks - Europe - July 2010

                                                                                            £1,407.00 (Excl.Tax)