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Description

Description

Responding to emotional needs is relevant for salty snacks, especially in times of uncertainty and fear brought on by COVID-19.

Heidi Lanschützer, Food & Drink Analyst, Germany

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: select attitudes towards salty snacks, December 2019
    • [Graph] Germany: "I would like to see more salty snacks made with ingredients that are local to the brand", by age, December 2019
    • [Graph] Germany: "Eating crisps/nuts/savoury snacks is a good low-cost way to boost your mood", by age, December 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of salty snacks, by value and volume, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: where snacks are eaten, July 2019
      • [Graph] Germany: snacking at out-of-home locations, by age, July 2019
      • [Graph] Germany: healthy eating habits, by age group, Q4 2018
      • [Graph] Germany: "Taste is more important than health in my food choices", by age, December 2019
      • [Graph] Germany: selected factors considered most important when shopping for food, by age, December 2019
      • [Graph] Germany: population by age, 2014, 2019 and 2024
    • What consumers want, and why

      • Types of salty snacks eaten
      • [Graph] Germany: types of salty snacks eaten in the last three months (NET), December 2019
      • [Graph] Germany: types of salty snacks eaten in the last three months (NET), by age group, December 2019
      • [Graph] Germany: repertoire of types of salty snacks eaten in the last three months, by age, December 2019
      • [Graph] Germany: types of salty snacks eaten in the last three months, December 2019
      • [Graph] Germany: high protein content as the most important factor when looking for healthy foods, by age within gender, Q4 2018
      • Frequency of eating salty snacks
      • [Graph] Germany: frequency of eating salty snacks in the last three months, December 2019
      • Most important factors when choosing crisps/crisp-style snacks
      • [Graph] Germany: most important factors when choosing crisps/crisp-style snacks, December 2019
      • [Graph] Germany: attributes looked for when choosing a healthier crisp/crisp-style snack, December 2019
      • Behaviours relating to salty snacks
      • [Graph] Germany: behaviours relating to salty snacks, December 2019
      • [Graph] Germany: people who look for new foods/flavours to try all/most of the time, by age, December 2019
      • [Graph] Germany: consumer interest in novelty crisps/nuts/savoury snacks with seasonal themes, by age, December 2019
      • Attitudes towards salty snacks
      • [Graph] Germany: attitudes towards salty snacks, December 2019
    • Launch activity and innovation

      • [Graph] Germany: top five categories in salty snacks NPD, 2015-19
      • [Graph] Germany: leading claims in salty snacks NPD, 2015 vs 2019
      • [Graph] Germany: selected health-related claims in salty snacks NPD, 2015 vs 2019
      • [Graph] Germany: selected protein ingredients* in high/added protein snack launches, 2015-19
      • [Graph] Germany: select vegetable ingredients used in vegetable snacks, 2015-19
      • [Graph] Germany: top five flavours (incl. blends) of new salty snack launches, 2015-19
      • Advertising and marketing activity
    • Market share

      • Retail market share of salty snacks, by value, 2018-19
      • Retail market share of salty snacks, by volume, 2018-19
    • market segmentation, size and forecast

      • Forecasting during the COVID-19 pandemic
      • Retail sales of salty snacks, by segment, 2017-19
    • Appendix

      • Note on COVID-19
      • Appendix - products covered, abbreviations and consumer research methodology
      • Appendix - market size and forecast

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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