Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Salty Snacks – Indian Consumer – 2019

Packaged brands need to target different benefits to specific demographics to stay relevant in the highly competitive snacks market.

Natasha Kumar, Food & Drink Analyst - India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Consumption of salty snacks
  • Motivations behind salty snack consumption
  • Drivers for purchase of traditional salty snacks

MARKET APPLICATIONS

  • Opportunities
  • Who's innovating
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. executive summary

    • [Graph] Global: Share of salty snack launches, by subcategory, 2016-18
    • [Graph] India: Consumption of top five salty snacks, August 2018
    • [Graph] India: Share of salty snack launches carrying select growing claims, 2016-18
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Consumption of salty snacks
    • [Graph] India: Consumption of various salty snacks, August 2018
    • [Graph] India: Consumption of standard and traditional snacks, by age group, August 2018
    • [Graph] India: Consumption of various salty snacks by region, August 2018
    • [Graph] India: Consumption of standard and traditional snacks, by region, August 2018
    • [Graph] India: Consumers who have not had salty snacks in the past six months, August 2018
    • [Graph] India: Consumption of standard and traditional snacks, by city tier, August 2018
    • [Graph] India: Occasions of snack consumption, by region and city tier, August 2018
    • [Graph] India: Activities associated with salty snacks, by gender and age, August 2018
    • Motivations behind salty snack consumption
    • [Graph] India: Reasons for consumption of salty snacks, August 2018
    • [Graph] India: Select share of growing functional claims, Jan 2017-May 2019
    • [Graph] India: Select reasons for consumption of salty snacks, by parent status
    • [Graph] India: Select emotional reasons for consumption of salty snacks, August 2018
    • [Graph] India: Select functional reasons for consuming salty snacks, August 2018
    • [Graph] India: Reasons for consumption of salty snacks, by city tier, August 2018
    • [Graph] India: Share of stress and sleep functional claims, Jan 2016-Dec 2018
    • Drivers for purchase of traditional salty snacks
    • [Graph] India: Purchase of salty snacks, by city tier, August 2018
    • [Graph] India: Purchase of loose and branded traditional snacks, by region, August 2018
    • [Graph] India: Reasons for purchasing traditional salty snacks, by region, August 2018
  4. market applications

    • Opportunities
    • [Graph] Global and India: Share of salty snack launches by select claims, Jan 2016-May 2019
    • Who's innovating
    • Global innovations
  5. appendix

    • MINTEL Indian consumer – OTHER REPORTS AVAILABLE

      Salty Snacks – Indian Consumer – 2019

      £1,950.29 (Excl.Tax)