Sandwiches, Subs and Wraps - US - August 2018
"The sandwich, sub, and wrap market has continued to engage consumers with premium, innovative, and tasty fare. Many fast casual sandwich stores and fast food chains are expanding units and growing sales. However, the category is crowded, with grocery stores, convenience stores, and coffee shops creating a complex, competitive landscape. Sustained growth will hinge on meeting consumers’ quest for value, taste, and freshness. This will need to be balanced with expectations for the choice, speed, and convenience prized by diverse, tech-savvy iGen and Millennial consumers."
– Amanda Topper, Associate Director - Foodservice
This report examines the following issues:
- Crowded landscape is getting ever more competitive
- Dining out less and other factors undercut sandwich shop purchases
- Buying sandwiches widely considered indulgent, and meats too processed
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