The US Sandwich, Sub and Wrap Market - September 2012
Among the topics covered in the Us Sandwich, Sub and Wrap Market report are:
- What is driving the market, as well as the current market size and future projections
- Marketing strategies across many advertising mediums, as well as menu and pricing promotions
- Menu trends over the past three years covering multiple dayparts and menu sections
- Consumer ordering behavior including items, delivery methods, and place of consumption
- Data revealing consumers’ preferences and what influences their purchase decisions
- Usage group breakdowns by demographic and their corresponding attitudes and behaviors
The report focuses on sandwich shop trends and menu analysis using Mintel’s Menu Insights database as well as consumer survey analysis revealing behavior and attitudes toward the segment. Sandwich shops are restaurants that serve sandwiches, subs, or wraps as the core of its menu. These restaurants can fall within the quick-service or fast-casual segments. The report excludes sales of frozen or ready-to-eat sandwiches through supermarkets, other retail channels, and institutions.
The following terms are used in this report:
- Casual dining - Full-service restaurant chains with average checks between $8-20 per entrée. Restaurants frequently carry beer and wine licenses. With an appetizer, beverage, and dessert, checks frequently come to $20 per person, though lunch specials less than $10 for an entire meal are also common. Examples of chains included in this segment are Chili’s, Applebee’s, and Red Lobster.
- Chain - Multiunit foodservice concepts operating under a single brand name, such as McDonald’s or Pizza Hut. A restaurant chain consists of two or more restaurants owned by one person or company. Typically all restaurants in a chain have similar décor and serve the same food.
- Consumer unit - Defined per the Bureau of Labor Statistics (BLS) as either: 1) All members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; 2) A financially independent person living alone or sharing a household with others, or living as a roomer in a private home or lodging house, or residing in permanent living quarters in a hotel or motel; or 3) Two or more people living together who pool their incomes to make joint expenditure decisions. Financial independence is determined by the three major expense categories: housing, food, and other living expenses. To be considered financially independent, a respondent must be able to provide at least two of the three major expense categories.
- Family/midscale restaurants - Full-service restaurants with checks frequently less than $15 per person. Often these restaurants have specialized meal options for children and do not sell alcohol. Examples include International House of Pancakes (IHOP), Cracker Barrel, and Denny’s.
- Fast casual - A hybrid segment of fast food and casual dining, combining the convenience of limited service with the ambience and quality of full service. Defining features include check averages of $6-9; décor that is more sophisticated than a quick- service restaurant (QSR); and food prepared to order, with customization of ingredients by patron being the norm.
- Fast food - Used interchangeably with QSR.
- Fine/upscale/ gourmet dining - Restaurants that exceed $20 per check, typically serve alcoholic beverages, and seat patrons at their own tables.
- Foodservice - All places that prepare food outside the home are included as part of the foodservice industry, including food operations in supermarkets, schools, hospitals, factories, and prisons. Restaurants make up the largest part of the foodservice industry.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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