Sauces and Marinades - Canada - December 2017
As Canada’s demographic landscape evolves, consumers’ expectations of their food is evolving with it. Sauces and marinades are a large part of this evolution due to the category’s impact in providing new and different flavours in a convenient fashion. As a result, companies that capitalize on evolving formats and flavours will be well positioned to succeed. Beyond usage behaviour, this Report examines motivations and areas of interest in using sauces and marinades, and how they differ across different segments (eg gender, age). This Report will also discuss emerging opportunities based on changes in how Canadians are sourcing and preparing their food with a greater focus on pre-prepared or semi-prepared meal solutions.
This report examines the following issues:
- Age impacts usage for select categories
- Sodium and sugar levels in sauces are important to older Canadians
- Consumers want both familiarity and new flavours
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